L'Atelier : Accelerating Business http://www.atelier.net/RSS-podcast/atelier?utm_source=atelier&utm_medium=rss&utm_campaign=atelier fr Magic, ou le succès accidentel d’une non-innovation http://www.atelier.net/blog/2015/02/27/magic-succes-accidentel-une-non-innovation_434013?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Surprenante de simplicité, un brin accidentelle, une start-up américaine veut rendre tous les services possibles à ses clients par SMS. Un système qui prend le contre-pied des innovations actuelles dans sa technologie et dans sa philosophie. </div> </div> </div> <div class="node-body"><p dir="ltr">Le service que propose depuis quelques semaines la start-up californienne Magic est tellement &eacute;trange qu&rsquo;on a du mal &agrave; le qualifier de prime abord. Pas d&rsquo;application, pas de magasin, aucune pr&eacute;sence sur les r&eacute;seaux sociaux, <a href="http://getmagicnow.com/">un site minimaliste</a> et pourtant l&rsquo;entreprise promet de faire tout ce qu&rsquo;on lui demande (dans la limite de la loi).</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/blog/2015/02/27/magic-succes-accidentel-une-non-innovation_434013?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/blog/434013/atelier-getmagic.jpg" alt="getmagic !" title="getmagic !" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/guillaume-scifo?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Guillaume Scifo</a> </div> </div> </div> <p><a href="http://www.atelier.net/blog/2015/02/27/magic-succes-accidentel-une-non-innovation_434013?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/blog/2015/02/27/magic-succes-accidentel-une-non-innovation_434013#comments Entrepreneuriat Innovation Startup livraison Fri, 27 Feb 2015 16:49:00 +0000 434013 at http://www.atelier.net Mobile Marketing Strategies Lagging Consumer Expectations http://www.atelier.net/en/trends/articles/mobile-marketing-strategies-lagging-consumer-expectations_434009?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Providing an enriched user experience in order to engage consumers over the long term: this is the essential component of an effective mobile marketing strategy, argues Forrester Research. </div> </div> </div> <div class="node-body"><div> </div></div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/434009?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433533/atelier-strategies-marketing-mobile-tatonnent-autour-consommateur.jpg" alt="Mobile Marketing strategies" title="Mobile Marketing strategies" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/pauline-canteneur?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Pauline Canteneur</a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/mobile-marketing-strategies-lagging-consumer-expectations_434009?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/mobile-marketing-strategies-lagging-consumer-expectations_434009#comments Management de l'innovation Marketing & Publicité Amérique du Nord mobile marketing Europe Fri, 27 Feb 2015 15:00:07 +0000 434009 at http://www.atelier.net Diagnosis kit designed to bring the doctor’s surgery to your home http://www.atelier.net/en/trends/articles/diagnosis-kit-designed-bring-doctor-surgery-your-home_434008?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> A design agency has come up with a blueprint for a medical kit comprising all the items you need to make a fast personal diagnosis at home, including a connected camera to send pictures to your physician. </div> </div> </div> <div class="node-body"><p>Seattle, USA-based global design consultancy&nbsp;<a href="http://www.teague.com/everything" target="_blank">Teague</a> has come up with a concept for a &lsquo;doctor in a box&rsquo;, in response to a challenge thrown out by US technology, business, and design magazine Fast Company.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/434008?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433489/atelier-doctor-box.jpg" alt="Doctor in a box" title="doctor in a box" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/diagnosis-kit-designed-bring-doctor-surgery-your-home_434008?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/diagnosis-kit-designed-bring-doctor-surgery-your-home_434008#comments Santé Innovation Amérique du Nord diagnosis kit Fri, 27 Feb 2015 14:56:00 +0000 434008 at http://www.atelier.net Connected car data calls vehicle ownership into question http://www.atelier.net/en/trends/articles/connected-data-calls-vehicle-ownership-question_434007?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Whether we are talking about assisted driving, control software or car-sharing systems, connected vehicles are starting to offer a wide range of opportunities to both original equipment manufacturers and tech startups. </div> </div> </div> <div class="node-body"><p>Although the city of Detroit is best known as the bailiwick of the US automobile industry, it seems likely that cars of the future will be designed in Silicon Valley. From Mercedes to BMW, Toyota and Honda to Ford et al, all the major vehicle manufacturers now have an R&amp;D laboratory there and that is where the main features of the connected car are being thought out. The self-driving car may not be just around the corner &ndash; well, actually, it almost certainly is just around the next corner but one! &ndash; but the connected car is already opening up new markets.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/434007?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433982/atelier-voiture-connectee.jpg" alt="connected car" title="connected car" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/pierre-pariente?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Pierre Pariente</a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/connected-data-calls-vehicle-ownership-question_434007?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/connected-data-calls-vehicle-ownership-question_434007#comments Entrepreneuriat Société & Usages Amérique du Nord connected car Fri, 27 Feb 2015 14:52:26 +0000 434007 at http://www.atelier.net L’actu tech en Asie : les messageries instantanées aiguisent leur sens du commerce http://www.atelier.net/press/in-the-press/actu-tech-asie-messageries-instantanees-aiguisent-sens-commerce_434006?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="node-body"></div><div class="field field-type-text field-field-media-source"> <div class="field-label">Source Media:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Les Echos </div> </div> </div> <div class="field field-type-text field-field-publication-url"> <div class="field-label">URL publication presse:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.lesechos.fr/tech-medias/hightech/0204189594808-lactu-tech-en-asie-les-messageries-instantanees-aiguisent-leur-sens-du-commerce-1097403.php </div> </div> </div> <div class="field field-type-date field-field-date-parution"> <div class="field-label">Date de parution:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">27 Février 2015</span> </div> </div> </div> Fri, 27 Feb 2015 14:38:16 +0000 434006 at http://www.atelier.net Un brassard qui détecte les montées de fièvre http://www.atelier.net/trends/articles/un-brassard-detecte-montees-de-fievre_433999?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Développé par une équipe de chercheurs de l’université de Tokyo, ce brassard intelligent permet de surveiller la santé des enfants en bas âge et des personnes âgées. </div> </div> </div> <div class="node-body"><p>Dans le milieu m&eacute;dical, et sp&eacute;cifiquement pour les soins aux enfants et personnes &acirc;g&eacute;es, les recherches autour d&rsquo;outils permettant une surveillance constante des principaux indicateurs de sant&eacute; (le pouls, la temp&eacute;rature du corps&hellip;) suscitent un grand int&eacute;r&ecirc;t. Les sujets non autonomes, enfants et personnes &acirc;g&eacute;es en t&ecirc;te, n&eacute;cessitent en effet un contr&ocirc;le permanent de la part du personnel m&eacute;dical.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/un-brassard-detecte-montees-de-fievre_433999?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433999/atelier-brassard-medical.jpg" alt="Brassard médical" title="Brassard médical" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/guillaume-renouard?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Guillaume Renouard</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/un-brassard-detecte-montees-de-fievre_433999?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/un-brassard-detecte-montees-de-fievre_433999#comments Santé Innovation Asie-Pacifique objets connectés Fri, 27 Feb 2015 14:00:00 +0000 433999 at http://www.atelier.net La R&D est morte, vive l'open innovation http://www.atelier.net/press/in-the-press/rd-morte-vive-open-innovation_434003?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="node-body"></div><div class="field field-type-text field-field-media-source"> <div class="field-label">Source Media:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Le nouvel Economiste </div> </div> </div> <div class="field field-type-text field-field-publication-url"> <div class="field-label">URL publication presse:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.lenouveleconomiste.fr/la-rd-est-morte-vive-lopen-innovation-26260/ </div> </div> </div> <div class="field field-type-date field-field-date-parution"> <div class="field-label">Date de parution:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">26 Février 2015</span> </div> </div> </div> Fri, 27 Feb 2015 10:53:43 +0000 434003 at http://www.atelier.net Luka ou l’intelligence artificielle au service de la recommandation de restaurants http://www.atelier.net/trends/articles/luka-intelligence-artificielle-service-de-recommandation-de-restaurants_433997?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> La start-up Luka propose un service de recommandation de restaurants basé sur l’intelligence artificielle. Celle-ci prend la forme d’une simple conversation par messages instantanés. </div> </div> </div> <div class="node-body"><p>Les start-up s&rsquo;attaquant &agrave; la restauration sont nombreuses, toutes rassembl&eacute;es autour du nom g&eacute;n&eacute;rique &laquo;&nbsp;foodtech&nbsp;&raquo; et dont la tendance majeure est <a href="http://www.atelier.net/trends/articles/start-ups-de-food-tech-attaquent-livraison-express_433052?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">la livraison express</a>. En effet, de nombreux services proposent des livraisons en un temps record sans pour autant n&eacute;gliger la qualit&eacute; (Postmates, Sprig, Munchery &hellip;).</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/luka-intelligence-artificielle-service-de-recommandation-de-restaurants_433997?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433997/atelier-luka_1.jpg" alt="Luka" title="Luka" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/arthur-de-villemandy?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Arthur de Villemandy</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/luka-intelligence-artificielle-service-de-recommandation-de-restaurants_433997?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/luka-intelligence-artificielle-service-de-recommandation-de-restaurants_433997#comments Entrepreneuriat Société & Usages Amérique du Nord foodtech Fri, 27 Feb 2015 10:00:08 +0000 433997 at http://www.atelier.net Civocracy, une plateforme intelligente pour débattre de sujets civiques http://www.atelier.net/trends/articles/civocracy-une-plateforme-intelligente-debattre-de-sujets-civiques_433992?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Civocracy propose une interface au design et aux fonctionnalités attrayants pour permettre aux débats sur des thèmes civiques d&#039;exister sur la toile. </div> </div> </div> <div class="node-body"><p align="JUSTIFY">A qui s&#39;adresser, en tant que citoyen, pour d&eacute;battre d&#39;un projet de construction d&#39;autoroute avec les parties concern&eacute;es&nbsp;? O&ugrave; confronter son opinion sur le statut des sans-abris et participer &agrave; un riche &eacute;change ? Si tweeter une photo &agrave; l&#39;adresse d&#39;un &eacute;lu local peut avoir un certain impact, aujourd&#39;hui les quelques lieux de discussions en ligne pour &eacute;voquer des sujets d&#39;ordre civique offrent un design souvent un peu aust&egrave;re.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/civocracy-une-plateforme-intelligente-debattre-de-sujets-civiques_433992?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433992/atelier-civrocracy-plateforme-de-debats-civiques-ligne.jpg" alt="Civrocracy, la plateforme de débats civiques en ligne" title="Civrocracy, la plateforme de débats civiques en ligne" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/pauline-canteneur?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Pauline Canteneur</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/civocracy-une-plateforme-intelligente-debattre-de-sujets-civiques_433992?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/civocracy-une-plateforme-intelligente-debattre-de-sujets-civiques_433992#comments Smart city Société & Usages engagement civique Europe Fri, 27 Feb 2015 08:00:00 +0000 433992 at http://www.atelier.net Un programme capable de détecter l’effet placebo http://www.atelier.net/trends/articles/un-programme-capable-de-detecter-effet-placebo_433990?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Un algorithme qui sonde l’activité cérébrale pourrait accélérer la recherche médicale en décelant très tôt les analgésiques inefficaces. </div> </div> </div> <div class="node-body"><p>Mis au point par <a href="http://stm.sciencemag.org/content/7/274/274ra16.full" target="_blank">une &eacute;quipe de chercheurs am&eacute;ricains et britanniques</a>, un algorithme qui sonde l&rsquo;activit&eacute; c&eacute;r&eacute;brale pourrait donner un coup de pouce &agrave; la recherche m&eacute;dicale.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/un-programme-capable-de-detecter-effet-placebo_433990?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433990/atelier-un-algorithme-accelerer-recherche-medicale.jpg" alt="Un algorithme pour accélérer la recherche médicale." title="Un algorithme pour accélérer la recherche médicale." width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/guillaume-renouard?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Guillaume Renouard</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/un-programme-capable-de-detecter-effet-placebo_433990?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/un-programme-capable-de-detecter-effet-placebo_433990#comments Santé Innovation Amériques Asie EMEA Thu, 26 Feb 2015 15:00:00 +0000 433990 at http://www.atelier.net