L'Atelier : Accelerating Business http://www.atelier.net/RSS-podcast/atelier?utm_source=atelier&utm_medium=rss&utm_campaign=atelier fr Marketing 2015: Strong Focus on Social and Mobile http://www.atelier.net/en/trends/articles/marketing-2015-strong-focus-social-and-mobile_433438?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Social networks and mobile channels are likely to be the main focus for the efforts of company marketing departments worldwide in 2015. </div> </div> </div> <div class="node-body"><p dir="ltr" id="docs-internal-guid-fadf3d55-ee5c-698b-7610-4673480504e4">Global cloud computing company Salesforce surveyed over 5,000 marketers around the world for a recent report &ndash; <a href="https://www.salesforce.com/form/marketingcloud/2015-state-of-marketing.jsp">&lsquo;2015 State of Marketing&rsquo; </a>&ndash; and the conclusions are pretty clear. During the coming year, the main focus for marketing professionals will be on social networks and mobile devices.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/433438?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433121/atelier-centre-investissements-marketeurs-2015-reseaux-sociaux.jpg" alt="Au centre des investissements des marketeurs en 2015 : les réseaux sociaux." title="Au centre des investissements des marketeurs en 2015 : les réseaux sociaux." width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/pauline-canteneur?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Pauline Canteneur</a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/marketing-2015-strong-focus-social-and-mobile_433438?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/marketing-2015-strong-focus-social-and-mobile_433438#comments Marketing & Publicité 2015 Amériques digital marketing mobile social media Asie EMEA Fri, 30 Jan 2015 16:12:04 +0000 433438 at http://www.atelier.net Biotech: Record Investments in Pioneering Firms http://www.atelier.net/en/trends/articles/biotech-record-investments-pioneering-firms_433437?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> A series of recent investments in the biotechnology sector reflect the innovative power of specialised pharmaceutical firms making scientific breakthroughs in the development of new treatments. </div> </div> </div> <div class="node-body"><p>The first fortnight in January saw some well-attended biotechnology industry conferences in San Francisco. As every year, these gatherings provided a platform for investment firms to meet up with innovative companies.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/433437?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433134/atelier-biotech.png" alt="Biotech" title="Biotech" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/biotech-record-investments-pioneering-firms_433437?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/biotech-record-investments-pioneering-firms_433437#comments Santé Innovation Amérique du Nord biotech Health healthcare Pharma Fri, 30 Jan 2015 16:02:00 +0000 433437 at http://www.atelier.net L'actu tech en Asie : le casse-tête des écrans multiples http://www.atelier.net/press/in-the-press/actu-tech-asie-casse-tete-ecrans-multiples_433435?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="node-body"></div><div class="field field-type-text field-field-media-source"> <div class="field-label">Source Media:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Les Echos </div> </div> </div> <div class="field field-type-text field-field-publication-url"> <div class="field-label">URL publication presse:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.lesechos.fr/tech-medias/hightech/0204122043832-lactu-tech-en-asie-le-casse-tete-des-ecrans-multiples-1088638.php </div> </div> </div> <div class="field field-type-date field-field-date-parution"> <div class="field-label">Date de parution:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">30 Janvier 2015</span> </div> </div> </div> Fri, 30 Jan 2015 15:22:50 +0000 433435 at http://www.atelier.net L'Actu tech de la Silicon Valley : Ford investit la « Valley » http://www.atelier.net/press/in-the-press/actu-tech-de-silicon-valley-ford-investit-valley_433434?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="node-body"></div><div class="field field-type-text field-field-media-source"> <div class="field-label">Source Media:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Les Echos </div> </div> </div> <div class="field field-type-text field-field-publication-url"> <div class="field-label">URL publication presse:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.lesechos.fr/tech-medias/hightech/0204121923503-lactu-tech-de-la-silicon-valley-ford-investit-la-valley-1088633.php </div> </div> </div> <div class="field field-type-date field-field-date-parution"> <div class="field-label">Date de parution:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">30 Janvier 2015</span> </div> </div> </div> Fri, 30 Jan 2015 15:21:07 +0000 433434 at http://www.atelier.net La sécurité des ordinateurs passe-t-elle par un clavier intelligent? http://www.atelier.net/trends/articles/securite-ordinateurs-passe-t-un-clavier-intelligent_433418?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Pour ajouter un niveau à la sécurité des appareils informatiques, deux chercheurs ont développé un clavier capable de reconnaître qui l’utilise. L’objet pourrait même produire sa propre énergie. </div> </div> </div> <div class="node-body"><p>Il s&rsquo;agit peut-&ecirc;tre de la prochaine avanc&eacute;e en mati&egrave;re de s&eacute;curit&eacute; informatique. Deux ing&eacute;nieurs du Georgia Tech Institute of Technology ont mis au point un clavier qui enregistre la sp&eacute;cificit&eacute; des mouvements de chaque individu. En d&rsquo;autres mots, le clavier sait qui l&rsquo;utilise.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/securite-ordinateurs-passe-t-un-clavier-intelligent_433418?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433418/atelier-clavier-intelligent.jpg" alt="clavier intelligent" title="clavier intelligent" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/guillaume-scifo?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Guillaume Scifo</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/securite-ordinateurs-passe-t-un-clavier-intelligent_433418?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/securite-ordinateurs-passe-t-un-clavier-intelligent_433418#comments Securité Innovation Amériques Asie EMEA Fri, 30 Jan 2015 14:00:00 +0000 433418 at http://www.atelier.net Matures, les start-ups high-tech israéliennes séduisent les investisseurs http://www.atelier.net/trends/articles/matures-start-ups-high-tech-israeliennes-seduisent-investisseurs_433416?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Les start-ups israéliennes high-tech ont sollicité les fonds en capital risque et les investisseurs privés en 2014. Avec succès, puisque leur niveau de financement affiche 3,4 milliards de dollars, un record. </div> </div> </div> <div class="node-body"><div> </div></div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/matures-start-ups-high-tech-israeliennes-seduisent-investisseurs_433416?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433416/atelier-start-ups-israeliennes-de-high-tech-ont-leve-34-milliards-de-dollars_0.jpg" alt="Les start-ups israéliennes de l&#039;high tech ont levé 3,4 milliards de dollars" title="Les start-ups israéliennes de l&#039;high tech ont levé 3,4 milliards de dollars" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/pauline-canteneur?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Pauline Canteneur</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/matures-start-ups-high-tech-israeliennes-seduisent-investisseurs_433416?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/matures-start-ups-high-tech-israeliennes-seduisent-investisseurs_433416#comments Entrepreneuriat Innovation capital risque High Tech Israël Start-up nation Moyen-Orient Fri, 30 Jan 2015 09:28:47 +0000 433416 at http://www.atelier.net Le m-commerce redéfinit l’expérience client et les usages http://www.atelier.net/trends/articles/commerce-redefinit-experience-client-usages_433408?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Les tendances du commerce sur mobile permettent de simplifier le processus d’achat et de permettre aux consommateurs d’utiliser des alternatives de paiement. </div> </div> </div> <div class="node-body"><p>Le cabinet d&rsquo;&eacute;tudes des tendances <a href="http://labs.psfk.com/" target="_blank">PSFK Labs</a> a publi&eacute; le <a href="http://www.psfk.com/report/mobile-commerce-playbook" target="_blank">Mobile Commerce Playbook</a> en partenariat avec <a href="https://www.braintreepayments.com/" target="_blank">Braintree</a>, entreprise sp&eacute;cialis&eacute;e dans les plateformes de paiement.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/commerce-redefinit-experience-client-usages_433408?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433408/atelier-mobile-path.png" alt="Mobile path" title="mobile path" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/eliane-hong?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Eliane HONG</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/commerce-redefinit-experience-client-usages_433408?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/commerce-redefinit-experience-client-usages_433408#comments Retail / Luxe Société & Usages Amérique du Nord commerce mobile M-Commerce processus d'achat Fri, 30 Jan 2015 08:00:00 +0000 433408 at http://www.atelier.net Connected education now seen as ally to parents and teachers http://www.atelier.net/en/trends/articles/connected-education-now-seen-ally-parents-and-teachers_433404?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> At educational institutes ranging from primary schools to universities, use of the new technologies as part of the learning process is now finding much greater acceptance than might have been the case. Two recently published studies suggest moreover that there is still immense potential to take this process further. </div> </div> </div> <div class="node-body"><p>The use of the new information and communication technologies as part of the learning process has met with a great deal of criticism but, as two new reports from differing fields indicate, the benefits now seem hard to deny.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/433404?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433078/atelier-elearning-efficace-bien.jpg" alt="Connected education now seen as ally to parents and teachers" title="Connected education now seen as ally to parents and teachers" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/connected-education-now-seen-ally-parents-and-teachers_433404?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/connected-education-now-seen-ally-parents-and-teachers_433404#comments Education Société & Usages Amérique du Nord children e learning teachers Thu, 29 Jan 2015 16:54:43 +0000 433404 at http://www.atelier.net Uber providing data to promote ‘smarter’ urban transport solutions http://www.atelier.net/en/trends/articles/uber-providing-data-promote-smarter-urban-transport-solutions_433402?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> The US app-based road transport provider has agreed to provide comprehensive data with a view to improving urban planning in Boston. </div> </div> </div> <div class="node-body"><p>Uber has just launched, in partnership with the US city of Boston, a programme which it is hailing as a &lsquo;new standard for the future development of our cities&rsquo;. The car-on-demand service provider has committed to sharing the data it collects from its alternative taxi business to help city planning and improve the organisation of transport facilities in &lsquo;Beantown&rsquo;, as the city is sometimes known.Uber has agreed to share information on the dates, duration, points of departure and arrival, plus distance covered, on trips using Uber in the city of Boston.</p> </div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/node/433402?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433116/atelier-uber-met-profit-donnees-ville-de-boston.jpg" alt="Uber met à profit ses données pour la ville de Boston" title="Uber met à profit ses données pour la ville de Boston" width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/pauline-canteneur?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Pauline Canteneur</a> </div> </div> </div> <p><a href="http://www.atelier.net/en/trends/articles/uber-providing-data-promote-smarter-urban-transport-solutions_433402?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/en/trends/articles/uber-providing-data-promote-smarter-urban-transport-solutions_433402#comments Smart city Société & Usages Amérique du Nord Boston city Data smart Uber Thu, 29 Jan 2015 16:47:14 +0000 433402 at http://www.atelier.net « Le crowdfunding permet d’injecter des millions d’euros dans l’économie réelle » http://www.atelier.net/trends/articles/crowdfunding-permet-injecter-millions-euros-economie-reelle_433398?utm_source=atelier&utm_medium=rss&utm_campaign=atelier <div class="field field-type-text field-field-teaser"> <div class="field-items"> <div class="field-item odd"> Qu’il repose sur un système de don ou de prêt rémunérateur, le crowdfunding prend de l’ampleur. Vincent Ricordeau, fondateur de la première plateforme française KissKissBankBank, fait état de l’évolution du phénomène. </div> </div> </div> <div class="node-body"><h2> <strong>L&#39;Atelier : Quand avez-vous lanc&eacute; KissKissBankBank et qu&rsquo;est-ce qui vous a inspir&eacute; ce projet &agrave; l&rsquo;&eacute;poque ?</strong></h2> <p></p></div><div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <a href="/trends/articles/crowdfunding-permet-injecter-millions-euros-economie-reelle_433398?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" class="imagecache imagecache-scale_crop_587_310 imagecache-linked imagecache-scale_crop_587_310_linked"><img src="http://images.atelier.net/sites/default/files/imagecache/scale_crop_587_310/articles/433398/atelier-intelligence-collective-plus-forte-celle-experts.jpg" alt="L’intelligence collective est plus forte que celle des experts " title="L’intelligence collective est plus forte que celle des experts " width="587" height="310" class="imagecache imagecache-scale_crop_587_310"/></a> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-items"> <div class="field-item odd"> <a href="/authors/guillaume-renouard?utm_source=atelier&utm_medium=rss&utm_campaign=atelier">Guillaume Renouard</a> </div> </div> </div> <p><a href="http://www.atelier.net/trends/articles/crowdfunding-permet-injecter-millions-euros-economie-reelle_433398?utm_source=atelier&utm_medium=rss&utm_campaign=atelier" target="_blank">lire la suite</a></p> http://www.atelier.net/trends/articles/crowdfunding-permet-injecter-millions-euros-economie-reelle_433398#comments Management de l'innovation Innovation Amériques crowdfunding financement Ricordeau Asie EMEA Thu, 29 Jan 2015 14:14:08 +0000 433398 at http://www.atelier.net