On the front page
B2B Marketing on Facebook Just as Important as on LinkedIn
6 hours 51 min ago
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Due to Facebook’s larger population and longer engagement times, B2B marketers must include it with LinkedIn in their social network strategy. Many such companies have acquired customers from the non-...
Companies Approve of ‘Consumerisation of IT’, But Are Not Necessarily Ready for It
22 hours 10 min ago
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Many companies are putting ‘Bring Your Own Device’ programmes in place, enabling staff to use their own mobile devices for work. This move, which has practically become a necessity, can bring real advantages...
Customers Use Smartphones Differently Depending on Store Type
1 day 6 hours ago
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Smartphone owners bring their devices with them when they shop, and use them to research products and get coupons. But these practices differ greatly whether they are in a convenience store, grocer or...
Management, Marketing & Advertising, Business & Finance
American Hospitals Take Their Brands on to Social Media
1 day 23 hours ago
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Hospitals in the United States have recently been flocking to social media to communicate with their patients, raise awareness of issues and create loyalty.
Mobile Games: more gamers spend smaller amounts
2 days 5 hours ago
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Paid mobile game downloads will fall and microtransactions will rise in the next few years. The maturation of this market will create other changes in gamer spending habits.
Different Social Media Suit Different Types of Social Shopper
3 days 2 hours ago
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In the United States, social sites are increasingly making their mark as a tool serving the shopping public. But that doesn’t mean that every brand needs to focus the same level of attention on every site.
“Government might be the final frontier of innovation; this is what makes it exciting”
5 days 11 hours ago
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Interview with Shannon Spanhake, Deputy Innovation Officer for the City and County of San Francisco.
Smartphone Fans Have Less Strict Privacy Boundaries
6 days 42 min ago
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Using a smartphone as opposed to a standard mobile phone has an impact on the way the user thinks, especially when it comes to his/her attitude to privacy.
Wrap-ups
01/2012 -
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