Asia-Pacific Office

At L'Atelier BNP Paribas in Shanghai, we're a team of digital professionals with a passion for innovation and excellence in the projects we deliver. We offer consulting & advisory services to companies and organizations looking at:

• Understand the Internet & Mobile market and engage Asian consumers
• Define the optimal digital strategy for communication, marketing and retailing
• Detect new business opportunities through a continuous tracking of trends and disruptive innovations (Internet, media, telecommunications)

Our experienced and devoted team can assist you at different steps of your projects:

• Understand the Asian digital landscape uniqueness and identify business opportunities for your company
  Key trends, consumer behaviors, business models, start-ups ecosystem, Internet & Mobile leaders operating in your industry…
  We deliver all the business intelligence you need on the Asian digital markets.

  Typical Services: Industry research, Market & Consumer Study, Learning Expeditions in Asia, Training workshops in Shanghai or Paris
  Sample of clients: Digital Luxury Group, Galeries Lafayette, Richemont, Puma, Redcats

• Go-to-market strategy
  From simple digital communication project to a full e-commerce activity, L’Atelier provides tailor-made advisory services to help you navigating trough complex decision-making processes: project and strategy design, business modeling, competition analysis and identification of potential partners.
  We provide you with the best strategic advice to enter the Asian digital markets.

  Typical Services : Assessment of Business opportunities, Competition Analysis, Project Auditing & Design
  Sample of clients: Converse, Mustela, Groupe ADEO, Twenga, Ventech

• “Springboard Events” for service providers and startups in China
  L'Atelier organizes conferences for the MNCs (multi-national companies) community in China focusing on new trends (social media, online shopping, m-commerce...) and specific industries (retail, luxury ...).
  We leverage this network to help our clients build their reputation, make their products known and create new business opportunities. This network is know as the Digital Business Club.

  Services: Organize an event with us
  Sample of clients : 360Buy, Emailvision, Orange Business Services

• Monitoring new trends and disruptive innovations
  Whether you are based in Paris, London, New-York or Tokyo, stay up-to-date by receiving every month a professional newsletter presenting the latest trends and innovations impacting your markets.
  We track innovative products and technologies, detect the latest trends arising on the markets and deliver to you a thorough analysis under various formats.

  Monthly reports: Customized newsletters, China "e-Commerce Insider" Report.
  Other services: Dedicated online platform for your company
  Sample of clients: Total, PPR, BNP Paribas

• Training on Digital Practices for your staff and management
  Located in Shanghai, our training workshops provide learnings about “essential” and “advanced” digital practices (e-PR and social media, search marketing, buzz marketing, e-mail marketing, media planning, KPI’s and dashboards…), combined with peer-learning opportunities from market leaders (case studies, on-site visits, testimonies).
  L’Atelier develops the skills of your people with specifically designed training to meet the unique and rapidly changing requirements of the digital industry.

  Typical Services: Training Workshops (1 to 3 day-sessions)
  Sample of clients: L’Oreal, Danone, Groupe ADEO

Contact us

> See our events in Asia