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eReputation is still the main usage of social media listening. Sigh.

By Renaud Edouard-Baraud April 15, 2014 0 comment
social colors

Protecting your brand online is necessary. But maybe there are other things you could do with all the world of mouth that occurs on Chinese social networks.

80% of the Chinese internet population has a Weibo account (from Sina, Tencent, Netease…). In their tweets, they create content, they transfer information to their network. They express their concern and their joy on life, on food but also on... > Read more

How the Intense Competition Among Its Telco Players Makes Korea the Leading Nation for Mobile

By Mandy Shin April 08, 2014 0 comment
korea lte

Last Thursday, LG U Plus, one of Korea’s top 3 telecommunication companies introduced an unlimited LTE data plan, which also includes unlimited phone calls and SMS. While the company’s vice president was giving a speech on the new service, SK Telecom, a leading telco player in Korea also press-released their new unlimited LTE data plan. Before LG U Plus’ announcement SK Telecom, had not shown any interest for offering the service.

The war among top 3 telco players – SK Telecom, KT, and LG U+- in Korea is getting ever fiercer. The flare of war this year was fired last 23rd January, when the competition for sales subsidies of Samsung Galaxy Note 3 and iPhone 5S got heated... > Read more

A Reversal of Fortunes for Gome and Suning

By L'Atelier - Shanghai April 01, 2014 0 comment
gome and suning

Gome and Suning have always been fierce rivals in the consumer electronics retail market. People generally have this impression of Suning as the leader and Gome as the follower. Last year though, the tides of fortune made a surprising shift in Gome’s favor.

This piece is written by Hanna Chen, analyst consultant based in Shanghai L'Atelier Asia. A BATTLE OF NUMBERS After RMB 597 million losses in 2012, Gome finally got out of the red in 2013 with RMB 310 million profits. Meanwhile, its main competitor... > Read more

How Naver Came to Dominate Search in South Korea

By Mandy Shin March 25, 2014 1 comment
naver homepage

Korea is one of the handful nations where Google doesn’t dominate the search engine market. Naver, which was launched in 1999 by ex-Samsung employees, is Korea’s leading search portal with over 75% share of the market (PC).

Naver started growing its presence in early 2000, with its ‘Knowledge search’ service, where users can ask any kind of questions and get the answers from other users. Naver knowledge service quickly gained popularity and grossed up to 1000... > Read more

Digital transformation in China :"this is when the recipe becomes explosive, this is when the recipe becomes expensive"

By Julie Landau March 13, 2014 0 comment
Digital Transformation

Like Tencent and Alibaba, Internet giants make a steady striving to be one step further, continuously launching innovative products linked to their spiderweb networks, aiming to trap consumers in their eco-system and succeed all the buying opportunities. Once again it was illustrated last week with Tencent last product's launch "Weixin Payments" (you can not say Wechat payments, english name, according to Tencent representative because only the Chinese version allow it) and with the virtual credit card issued by Alibaba and soon for Wechat users.

So while The Giants are becoming bigger and online players are growing faster where are standing the Multinational companies regarding digital maturity ?   Let’s first refresh our memories and jump back in time: With a series of changes... > Read more

China is all about value added services that increase your word-of-mouth presence

By Agathe Foussat March 10, 2014 0 comment

What kind of services could you add to your offline ecosystem to differentiate yourself from your competitors? Here are some wannabe brilliant and biting ideas.

Hypothesis 1. Your are an apparel vendor. You have small shops and three different product categories. Lets say: children, women and men's apparel. Within you tiny boutiques, it&#39 isn't very convenient to mix your categories. So... > Read more

The Anti-Facebook

By Scott Si March 04, 2014 0 comment
facebook whatsapp from metroandyou.com

When I read the news about Facebook’s acquisition of Whatsapp, I thought it was a misprint. $16 billion plus $3 billion in restricted stock options. There’s no way a messaging app can cost that much.

I remember people already taking offense at Instagram’s 1 billion USD acquisition. Who would’ve imagined that Whatsapp was worth 19 Instagrams? Or 12 Youtubes? A messaging app 2.5 times bigger than Nokia, a company that just 2 years ago was... > Read more

We need to talk: how social instant messaging is redefining brand-customer relationships in Asia

By L'Atelier - Shanghai February 17, 2014 0 comment
EURObiz magazine

Just when companies were starting to get the hang of Weibo and other social media platforms, social instant messaging was added into the mix. Companies will have to rethink their digital sales and communication channels again in order to adapt to the new mobile, social instant messaging era.

The rapid emergence of social instant messaging (SIM)—Line in Japan, KakaoTalk in South Korea or WeChat in China—means that online conversations could soon be a thing of the past. No more spam, no more complicated paths to unsubscribe from... > Read more

Copy ShoeDazzle in China, still dazzle?

By Cécilia Wu January 26, 2014 0 comment

Men, especially ambitious men, want to be their own boss. That is why the vicissitudes of the startups are often as palpable as sakura’s blossom and fall; numerous, ephemeral, sometimes even tragically beautiful. A recent chit-chat with an “entrepreneur wanna be” brought out this feeling again.

His background is like this: Chinese American born and raised in California, graduate from prestigious university, worked for world renowned consulting firm for a quite long time. Inspired by ShoeDazzle’s model in US, he would like to dive into... > Read more

Wechat Marketing,SelfMedia working like a charm?

By Cécilia Wu January 26, 2014 0 comment
Wechat Self media

Now days, nothing can be said abut China mobile marketing except Wechat. But what really caught my attentions is those SelfMedia, grassroot netizens who are gradually shifting their social pivot into Wechat. And not surprisingly, those KOLs succeed in Sina Weibo are more likely to lure crowds on Wechat, while the rest are simply buried in obscurity. And most importantly Wechat and Weibo often go hand in hand to promote the success of SelfMedia.

I knew a guy who tried to launch his own personal media account on Wechat when this social mobile phenomenon just emerged. He has around 800 followers on Sina Weibo. In the end, because he is a nobody on Sina Weibo. The experiment was a fiasco. He told... > Read more

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