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3 Papas, the art of social marketing

By Cécilia Wu October 25, 2014 0 comment
3 papas

China’s severe smog and air pollution haunt and vex every citizen in this land, especially the parents having little children who are certainly the most fragile victims among the all. We say adversity sometimes agitates inspiration and creates opportunity, thus comes the story of “Three Papas”.

Living in the most air contaminated city Beijing, three Chinese fathers, albeit without much engineering background, determined to design a more advanced mode of air purifier specifically for children, to give more protection not only for their own... > Read more

Women to Watch China? Look She’s French!

By Renaud Edouard-Baraud October 21, 2014 0 comment
women to watch

When you are close to the feminist movement, it's always a pleasure to see that in big corporations the power is increasingly in the hands of women. It's why I like Women To Watch.

Women to watch is a global contest with local roots, dedicated to marketing and advertising. It's organized by Ad Age Magazine and Thoughtful China. This week will mark the launch of the 4rth edition of the contest, and the... > Read more

Internet medical is coming

By L'Atelier - Shanghai October 14, 2014 1 comment

No one could avoid the trends of internet, even medical treatment, one of the most conservative industries in China. When I entered the meeting room of Mobile Medical & Health Investment Forum, a doctor was giving the speech, ‘ a new resident physician with doctorate only get 2 to 3 thousands per month in Shanghai, a chief physician, however, could get at least one million per year.’ Sure enough, the huge difference impressed me a lot, at the mean time, it gave me a good explanation at the beginning of the online medical’s popularity.

It is written by Hanna Chen, analyst consultant in L'Atelier Asia Everyone could feel the difficulty when go to the hospital in China. Uneven distribution of medical resources lead to the differentiation, people in rural areas are going to the big... > Read more

Making Sense of the Xiaomi Craze

By Scott Si September 24, 2014 0 comment
image credit to Oppomart

Xiaomi is making huge buzz lately. It was only last year when it scooped up Android VP Hugo Barra to head its international expansion, and it’s already paying dividends. Here in the Philippines, the social media sphere lights up with every product announcement of Xiaomi, first with the Mi3, followed by the Mi Powerbank and now the Redmi 1S. I’ve never seen any brand, never mind an upstart Chinese brand, gain traction here so quickly.

Sales haven’t matched up to the buzz yet, and pundits have chalked this up to geopolitical tensions, but I surmise that it’s only the matter of Xiaomi’s strict adherence to the online-only model in a premature e-commerce market,... > Read more

Is Wechat your New Name Card?

By Mandy Shin September 23, 2014 0 comment
Is Wechat your New Name Card?

There is one particular thing about a networking scene in China. People ask your mobile instant messaging ID- to be specific, your Wechat ID-. From small friendly gatherings to business events like conferences and award ceremonies, Wechat now acts as your name card.

Within this year, I participated in various digital scoped events in cities like Beijing and Shanghai, and got to exchange with people from diverse industries. During the tea breaks, as most of the networking breaks in any place go, people would approach... > Read more

Asia loves in-App motor's sound

By Renaud Edouard-Baraud September 15, 2014 0 comment

Devices that make dogs & cats speak like humans, devices that help depressed parents to find some meanings in their toddler’s heavy cries. That’s totally out-dated. In Asia, this is the rise of the machines.

Maybe you are remembering the digital tool made by Fred&Farid for Porsche. They invented at their Shanghai studio a kind of music machine within a mobile app for geeks to create songs with Porsche motor's sounds. Now, it’s Yamaha Motor... > Read more

O2O, more than marketing

By L'Atelier - Shanghai September 09, 2014 0 comment

As Wanda, Baidu and Tencent announced to cooperate and build the O2O e-commerce, the word ‘O2O’ become popular in a new round. Definitely, it means to link the online and offline service to provide better consumer experience, but how to use it, and what’s the benefit from it?

It is written by Hanna Chen, Analyst Consultant in L'Atelier Asia Shanghai Office   O2O can link the marketing, trading and consumer experience mainly by 4 ways: Online to Offline: doing the payment online and get the service offline (eg: group... > Read more

Redefining the legal landscape

By L'Atelier - Shanghai August 25, 2014 0 comment

Many startups dream of making the millions and becoming the next big thing, but often face the reality of having to save money and cutting cost wherever they need to. Founders of startups have to also protect their own rights or potentially face getting ousted from their own company.

It is written by Ang Hui Xue,  Analyst Intern in L'Atelier Asia, Shanghai Office   According to Chris Yeh’s, How to avoid getting fired from your own company, he suggests founders to plan defenses early and to get everything in... > Read more

Virtual Reality: The Next Big Platform?

By Scott Si August 19, 2014 0 comment

There are two prevailing visions for the future of consumer technology: augmented reality and virtual reality.

Augmented reality is all about connecting to the current environment through sensors and contextual information. Virtual reality is all about escaping to a completely different environment mostly for the purpose of entertainment.  Two points I... > Read more

When Alibaba not on the list of first round private bank

By L'Atelier - Shanghai August 12, 2014 0 comment

Last Firday, China Banking Regulatory Commission published the news about the first round private bank list, which including the Shenzhen Webank (which Tencent takes 30% share of it), Wenzhou People and Commercial Bank and Tianjin Jincheng Bank. The one was missing unexpectedly, is Alibaba, which got the most expectation before.

This article is written by Hanna Chen, analyst consultant of L'Atelier Shanghai Office   May 9th 2014 is the 10th anniversary of Alipay, the CEO of Ali Micro-finance Group announced the Ali future strategy – build the open internet... > Read more

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