L'atelier's Blog L'atelier Blog

Have you received ads from Wechat?

By L'Atelier - Shanghai January 28, 2015 0 comment
wechat ad

The screenshot of Wechat ads (the second turn) are posts a lot in the Wechat moment last Sunday. People are seems more interested in what kind of ads they received than the ads’ content. Wechat send different people with different ads – BMW, Coco Cola and Vivo. According to some grapevines, Wechat ads aimed at a certain group – riches, teens and white-collar workers, which are in the different level of income.

It is written by Hanna Chen, Analyst Consultant of L'Atelier Asia Wechat began the ads service a week ago and caused a stir online. From the repost, ads are pushed to 200 million Wechat users in one day and cost 9 million RMB for each advertiser.... > Read more

Xiaomi is much more than I thought

By L'Atelier - Shanghai January 21, 2015 0 comment
xiaomi camera

Xiaomi is always a cost-effective mobile brand for me until a friend told me she bought a Xiaomi camera for the home security. She also shows me the real-time video in the home on her mobile, an iphone with 4G service. The camera would rotate with the mobile rotation and support two-way sound transmission.

It is written by Hanna Chen, Analyst Consultant in L'Ateleir Asia I went to Xiaomi’s official site after, and surprised to find it’s totally a brand e-commerce platform which including a lot products other than mobile. Electronics, mobile... > Read more

Nuggets in credit investigation market

By L'Atelier - Shanghai January 13, 2015 1 comment
china credit

The start of 2015 seems to be quite important for Tencent. Following Webank is Tencent Credit Investigation Co. Ltd., the one within the list of ‘Personal Credit Investigation Business Preparation Announcement’ released by central government. Along with Tencent are other 7 companies which including another internet finance giant – Sesame Credit, backed by Alibaba.

Written by Hanna Chen, Analyst Consultant of L'Atelier Asia   China’s credit investigation is controlled by the Central Bank and local government, and only 320 million (23.7% of the whole China popularity) people’s credit records are... > Read more

Webank, a bank attracts Chinese government profound attention

By L'Atelier - Shanghai January 06, 2015 0 comment
webank

It’s the common knowledge in China that news on CCTV daily 7 pm news broadcast are quite significant. Internet news are often not big enough except Webank, the one that the Premier witnessed the initial loan leasing.

It is written by Hanna Chen, analyst Consultant of L'Atelier Asia   Even 5 companies got the private banking license in the middle of 2014, Webank, which Tencent holds 30% shares, is the first one to launch the business. Webank is a pure digital... > Read more

Shopping day is coming, again!II

By L'Atelier - Shanghai December 16, 2014 0 comment
Keywords : Digital China, Autre
alipay

It took more time than usual to buy a sandwich in 7-ELEVEn, and a girl before me bought a bag of goods in the convenience store at the 9:30 which is more unusual. I haven’t realized it’s the Double Twelve until that girl check out with hers Alipay Wallet with some discount. When I checked out, the half price surprised me even just saved 4 yuan.

It is written by Hanna Chen, Analyst Consultant of L'Atelier Asia   I was wandering what strategies would e-commerce giants use for the special day this year. When I saw the banner on Taobao’s home page and receive the message from Tmall... > Read more

Shopping day is coming, again?

By L'Atelier - Shanghai December 02, 2014 0 comment
double 12

Less than one month after Single Day, online shopping platforms put the ads about shopping campaigns on the homepage. For any special day? If double twelve included.

It is written by Hanna Chen, Analyst Consultant of L'Atelier Asia This obviously-‘double eleven’-copycat online campaign has a history, but stores on Tmall joined in it just from last year. Taobao announced the data that the accumulated... > Read more

The Maker Culture is flourishing in China

By Renaud Edouard-Baraud November 25, 2014 0 comment
Transi.St homepage screenshot

The DYI is part of the Chinese culture, but it was more linked to workers that could personalize your electrical bike or scooter in the streets. Now the DIY’s marketing package, “The Maker” is gaining recognition in China.

Those who will jump in the bandwagon could thank early pioneers like hackerspaces like the Shanghai-based XinCheJian, the Beijing-Based Beijing Makerspace Chuang Ke Kongjian www.bjmakerspace.com or the hardware related startups accelerator HAXLR8R in... > Read more

Mobility is re-emerging in Chengdu

By L'Atelier - Shanghai November 18, 2014 0 comment
Bibendum Challenge

Mobility was the theme of the Challenge Bibendum organized by Michelin. The 2014 edition was organized in Chengdu last week.

No place could be more appropriate to talk about mobility that this city of 15 million people, where subway construction rips avenues, where armadas of electric scooters are waiting at red lights, and where huge bus fleets are carrying those who have... > Read more

Techyizu Barcamp: An 'Un-conference' Celebrating Geek Culture

By Scott Si November 11, 2014 2 comments
barcamp workshop

This year, I've been fortunate enough to attend some of the biggest tech conferences here in China. GMIC and Techcrunch Disrupt featured grand venues, eminent speakers, and massive audiences, but the tradeoff to all that is the missing element of close interaction. Last Saturday, I attended a smaller-scale event called Techyizu Barcamp, and came away thoroughly impressed.

It was held in the sparkling new campus of New York University in Pudong, and the wide open spaces provided the perfect venue for open discussions and casual encounters. The event was organized by a group of volunteers and startup enthusiasts in Shanghai... > Read more

3 Papas, the art of social marketing

By Cécilia Wu October 25, 2014 0 comment
3 papas

China’s severe smog and air pollution haunt and vex every citizen in this land, especially the parents having little children who are certainly the most fragile victims among the all. We say adversity sometimes agitates inspiration and creates opportunity, thus comes the story of “Three Papas”.

Living in the most air contaminated city Beijing, three Chinese fathers, albeit without much engineering background, determined to design a more advanced mode of air purifier specifically for children, to give more protection not only for their own... > Read more

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