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Asia loves in-App motor's sound

By Renaud Edouard-Baraud September 15, 2014 0 comment

Devices that make dogs & cats speak like humans, devices that help depressed parents to find some meanings in their toddler’s heavy cries. That’s totally out-dated. In Asia, this is the rise of the machines.

Maybe you are remembering the digital tool made by Fred&Farid for Porsche. They invented at their Shanghai studio a kind of music machine within a mobile app for geeks to create songs with Porsche motor's sounds. Now, it’s Yamaha Motor... > Read more

O2O, more than marketing

By L'Atelier - Shanghai September 09, 2014 0 comment

As Wanda, Baidu and Tencent announced to cooperate and build the O2O e-commerce, the word ‘O2O’ become popular in a new round. Definitely, it means to link the online and offline service to provide better consumer experience, but how to use it, and what’s the benefit from it?

It is written by Hanna Chen, Analyst Consultant in L'Atelier Asia Shanghai Office   O2O can link the marketing, trading and consumer experience mainly by 4 ways: Online to Offline: doing the payment online and get the service offline (eg: group... > Read more

Redefining the legal landscape

By L'Atelier - Shanghai August 25, 2014 0 comment

Many startups dream of making the millions and becoming the next big thing, but often face the reality of having to save money and cutting cost wherever they need to. Founders of startups have to also protect their own rights or potentially face getting ousted from their own company.

It is written by Ang Hui Xue,  Analyst Intern in L'Atelier Asia, Shanghai Office   According to Chris Yeh’s, How to avoid getting fired from your own company, he suggests founders to plan defenses early and to get everything in... > Read more

Virtual Reality: The Next Big Platform?

By Scott Si August 19, 2014 0 comment

There are two prevailing visions for the future of consumer technology: augmented reality and virtual reality.

Augmented reality is all about connecting to the current environment through sensors and contextual information. Virtual reality is all about escaping to a completely different environment mostly for the purpose of entertainment.  Two points I... > Read more

When Alibaba not on the list of first round private bank

By L'Atelier - Shanghai August 12, 2014 0 comment

Last Firday, China Banking Regulatory Commission published the news about the first round private bank list, which including the Shenzhen Webank (which Tencent takes 30% share of it), Wenzhou People and Commercial Bank and Tianjin Jincheng Bank. The one was missing unexpectedly, is Alibaba, which got the most expectation before.

This article is written by Hanna Chen, analyst consultant of L'Atelier Shanghai Office   May 9th 2014 is the 10th anniversary of Alipay, the CEO of Ali Micro-finance Group announced the Ali future strategy – build the open internet... > Read more

Tell me your target audience, I will tell you which Chinese search engine you need !

By Agathe Foussat July 29, 2014 1 comment
Search Engines in China

Meanwhile we were observing the Internet titans Alibaba and Tencent spreading their ecommerce activities, we almost missed the search engines battlefield.

Baidu just published its Q2 results and for the first time, mobile search outnumbers PC users with 500 Million monthly active users Baidu CEO Robin Li declared the company’s “mobile revenue, which is largely comprised of mobile search... > Read more

Riding the Korean Wave in China Pt.2: Risks for Brands

By Mandy Shin July 22, 2014 0 comment
korea wave

As a Korean working in Shanghai, the influence of Korean wave always fascinates me. I have been reading a number of articles and also often had conversations with my colleagues regarding the topic, and learned that there are several hurdles for the Korean showbiz and brands should consider when entering the Chinese market.

The first hurdle is regulation of state government. It is a well known fact that some of world’s leading internet services like Google or Facebook are blocked in China. Either from their worries for propaganda or the protectionism for local... > Read more

Riding the Korean Wave in China Pt. 1: Opportunities for Brands

By Mandy Shin July 15, 2014 1 comment
korean wave

In China, the expression ‘Korean Style’ has become a selling point. Korean fashion, make-up, cuisine and entertainment culture are getting more spotlight than ever before.

Korea’s low-end cosmetics brand ‘Innisfree’ has already opened over 65 stores in the major shopping malls and streets in China since its launching in Shanghai two years ago. Its target this year is to open 100 stores. Aside from the... > Read more

Recap of Startup Weekend Shanghai

By Scott Si July 08, 2014 0 comment

Going into the startup weekend, I didn't know what to expect. I had an idea that I wanted to pitch an interest to get to know the grassroots startup scene in Shanghai a little better. I came out of it with great new friends, countless lessons, the top prize, and a renewed confidence to pursue big things.

The Startup Weekend works as a fastbreak simulation of the entrepreneurial process - from conceptualization to prototyping and pitching - all in the span of one weekend. It was held from June 27 to 29 at the Sino-Finnish Innovation Center in Tongji... > Read more

Is it good to put Xiaobing on Weibo?

By L'Atelier - Shanghai July 01, 2014 0 comment

Every morning, I always log in my Sina Weibo to browse the latest news. Even if the report shows the number of the active users keeps going down, I’m still in this habit. But today, it seems more crowded than usual - not the posts, but the replies. Looking inside, it’s full of replies from a Weibo account called ‘Xiaobing’. Everyone @'s her and asks all kinds of questions. Now I know, Xiaobing does not just target Wechat, but also serves Weibo users.

I still remember that about two years ago, a Korean app called Simsimi was popular in the Appstore. That’s also the rapid growth period of iphone 4S in China. People were so interested chatting with that cute little yellow chick, even sharing the... > Read more

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