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China 90s generation sexy entrepreneurship

By Cécilia Wu August 31, 2012 0 comment
ma

They say China’s youngsters born in the 90s are “wild” generation. So when recent labor market poses a cold and lofty face toward these 90s college graduates, some just decided to be their own bosses. Among them, two (a girl and a boy) dabbled into an unconventional business, setting up O2O model of sex toy shop, with a powerful store name simply called “POWERFUL”.

You might say nothing new. Sure, already players around and there are numerous and promiscuous C2C online stores cluttering Taobao. Still the two graduates perceived that robust demand from this sector of business in the most populous country should... > Read more

Kazakhstan, the place to be... localized in three dimensions

By Renaud Edouard-Baraud August 31, 2012 1 comment
Image issue de Wikipedia : http://en.wikipedia.org/wiki/File:View_of_Urumqi_with

The world biggest 3D real time localization system deployment ! This post is unfortunately not about mobile phone geolocalization. But it could be what could happen next if some technologies are embedded in our smartphones.

You probably don’t know Urümqi, the capital of the Xinjiang Uyghur Autonomous Region, in the North West of China. Nevertheless, it could be one of the city of the future in China. That’s what I’ve understood after... > Read more

Sharing photos is a BRIC thing

By Renaud Edouard-Baraud August 28, 2012 0 comment
Tuitu

Yupoo, bababian, tremble with fear! Kiwibox and his photo community Pixunity enters into the Russian, Chinese and Indian Markets

If I say www.Pixunity.in, www.fotoyedinstvo.com, and www.chinesepix.com, guess which countries these services are destined. Yes, to easy. The first one is for India, the second for China and the last one for Russia. The New-York based Kiwibox is then in... > Read more

Printing could be innovative and green

By Renaud Edouard-Baraud August 28, 2012 1 comment
Capture d'ecran du site de Print Rite

Using soy is a good way to feed yourself and to feed toner cartridges. But it is not the only way to put innovation in the printing world. This is a lesson that comes from Hong Kong and Print-Rite.

[parental advisory: Save trees, save paper] Print-Rite has won the "2012 Hong Kong Award for Industries: Technological Achievement Award". The award, organized by the Hong Kong Science & Technology Parks Corporation, recognizes the... > Read more

Weixin(Wechat) public account, a new mobile social marketing tool?

By Cécilia Wu August 23, 2012 1 comment
weixin

Recently I discerned when I logged on my Sina Weibo on PC, posts from several corporate accounts I follow almost begged my attentions to use my mobile phone to scan their QR codes, so as to connect them on Weixin. Soon I found out on August 17th, Weixin had already launched its public account platform, with its very alluring slogan “My brand, viewed by over 100 million people”. Looks like we have another new tool in the toolbox of mobile social marketing.

Maybe a little background knowledge first. Weixin(Wechat) is a mobile text and voice messaging communication service powered by China’s internet giant company Tencent. It initially started in January 2011, and now should reach more than 100 million... > Read more

Still lucky one gets money in winter

By Cécilia Wu August 21, 2012 1 comment
tianpin

We know 2012 is e-commerce winter and already got used to bad news those days, layoff, shutdown, price war…naturally VCs would tighten their belt for e-commerce. Nevertheless suddenly on August 21st, a flash sale B2C is claimed to receive over 10 million USD money(though no accurate number exposed) from Softbank and BlueRun ventures (actually two quite prestigious firms). Well guess there are always some lucky ones to get money in winter.

This platform is called Tianpin.com, which just set up in June this year in Shanghai. I had a quick look at it, more or less like a regular flash sale platform, with vigorous promotional and discount campaigns, i.e. every brand is 80%-90% off, buy RMB100... > Read more

Age of “Quad-Core” , age of fierce battle

By Cécilia Wu August 20, 2012 1 comment
MI2

On August 16th, Xiaomi (small rice) officially showcased its MIUI-2 phone (RMB1999). Acclaimed as China’s most promising homegrown smart phone, this much anticipated launch did not seem to stir wild excitement. Questions, doubts and suspensions have gradually infiltrated into the news media and most commentators consider the prospect of Xiaom’s success is clouded.

MIUI-2’s major advertising feature is so called “quad-core 8064Qualcomm 1.5GHz”. But when you look around, “Quad-Core processor” smart phone is everywhere. You have expensive ones, RMB3000-4000, from Samsung to HTC. For... > Read more

Is the founder of 360buy a pain in the ass for other players?

By Cécilia Wu August 16, 2012 0 comment
Liu Qiang Dong

On August 15th, the founder of 360buy, Liu Qiang Dong, set the stage for a price war anew. Behind all his clamorous moves, I cannot help myself but wonder what his true color is? A drama king? A bluffer? A schemer? Or simply a pain in the ass for other major B2C players to suffer? And what is more important, how long will he stay in this e-commerce race?

In July, I wrote a blog about how he utilized “tomato love affair” on Sina weibo for social marketing purpose. Back then, not only did he flaunt his tomato love, but also murmured his plan of launching another round of drastic price war. So I... > Read more

Karaoke(KTV) App stirred sensation among Chinese users

By Cécilia Wu August 10, 2012 0 comment
Changba

6 out of 10 Apps are often born and dead without much notice. Nevertheless there will always be some rising stars and really up to our favor to determine their surviving fate. Among them certain Apps are really catering to China users’ behavior which are worthy of our sincere applauses. So here come this little Karaoke(KTV) in your palm.

Changba has been the new hit since its release toward the end of May this year; even managed to climb onto the top 5 free Apps in the ranking list of App store in China. The founder of Changba is a man named Chenghua, born in 1978, and served for Alibaba... > Read more

Aegis Media acquires Communicate 2, an Indian Digital Consultancy

By Renaud Edouard-Baraud August 10, 2012 2 comments
Communication 2 customer list

The british media and digital communications group today announced that it has acquired Communicate 2, a performance marketing agency in India

With this acquisition, Aegis Media says it becomes one of the strongest agencies in the digital space in India.  Internal source indicates that 35% of Aegis Media's revenues comes from digital. Communicate 2 is a specialist performance marketing... > Read more

Is B2C luxury just a mirage in China?

By Cécilia Wu August 07, 2012 1 comment
e-luxury

When we think of luxury, we relate it to loads of money. When we ponder over the potentials of China e-commerce, we consider it is a like a vast gold mine. Nevertheless when we add the two together, the result at the right hand side of this equation does not neccesarily sum up to more positive profits, sometimes even bloody loss.

Recently rumor of the downfall of an online luxury platform (l.sina.com) powered by Sina(China’s most prestigious internet company) caught my attention again. First reaction was “Not again, hope it is fine...aren't we having enough bad... > Read more

Now guess the cheapest homegrown smartphone in China?

By Cécilia Wu August 02, 2012 0 comment
Green Orange

How cheap can a smartphone be in China right now? The answer might be RMB599 (USD 94). In fact this brand is the newest rising star in China’s smartphone market. Its debut was in April this year, and 50,000 handsets were sold out within the month. The number of second round sale racked up around 100,000. Kudos, time to check it out.

The brand is called Green Orange, and the company was set up in September 2011 in Shanghai. The first product launched in April was Green Orange Mars1, Android 2.3, 3.5 LCD, 256MB RAM, 512MB ROM, 3 MP camera, 1300 mAh battery, WIFI, Bluetooth, WLAN etc... > Read more

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