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Inhale the charm and passion from Brazil e-commerce

By Cécilia Wu October 30, 2012 0 comment

Brazil, the most populous country (198 million) in Latin America with the highest internet penetration rate (over 40%) in the region, has already become one of the fastest growing e-commerce markets in the world. But until I had a precious chance to have a phone chat with Mr. IN Hsieh, COO and cofounder of baby.com.br, I would never be able to get so closer to this booming market. Across the ocean, even thousands miles away from this remote country, I felt I almost inhaled the online passion and entrepreneurship right there.

Baby.com.br is one of the most promising online baby startups in Brazil. Founded in 2011, it already secured USD 16.7 million series B fundraising, from Accel partner and Tiger Global. Its COO and cofounder, Mr. IN Hsieh, a native Brazilian Chinese, has... > Read more

The "China" Brand is not renown, yet

By Renaud Edouard-Baraud October 25, 2012 0 comment

Do you know FutureBrand? No? Like me twenty minutes ago. Then I red a press release about its 8th annual ranking of the world's leading country brands. Immediatly, I wondered: is China one of them? The answer is no. Not now, but maybe in the near future.

The #1 in 21012 is Switzerland. I know some people at Swissnex that will be very happy. Last year, it was Canada. Let's see the ranking: Switzerland (+1 from 2012) Canada (-1) Japan (+1) Sweden (+3) New Zealand (-2) Australia (-1) Germany (+4... > Read more

International commerce solution providers need further localization

By Cécilia Wu October 23, 2012 1 comment

Although more and more western multichannel commerce solution providers foray into China, and particularly stare at the huge opportunities of merchants and retailers going e-commerce or m-commerce in this country, the most thorny issue which haunts these foreign service providers is always how to get my new clients? Because unlike manufacturers or retailers which can utilize digital/social marketing tool to allure mass consumers, service providers for enterprises still primarily resort to traditional ways, i.e. recommendation, connection and partnership to land a business contract.

Last week, I went to an e-commerce solution event in Shanghai. Introduced by a friend, I had the chance to talk to high executives from two very reputable e-commerce service providers from Europe.  One is specialized in IT solution while the other... > Read more

DelightGifts.in, hardship.out

By Renaud Edouard-Baraud October 19, 2012 3 comments
Home page de DelightGifts

Times to times, I hear that the business model of companies specialized in gift vouchers takes into account the fact that people won't use their vouchers. DelightGifts, an indian startup specialized in gift vouchers online retailing want to help people to use their gift cards. Maybe the invention of the masochistic business model ?

SPSL Infotech Pvt launches what it calls the "India's 1st Experience Gifting Website". The business is simple. You want to offer something for a birthday, Christmas, Chinese New Year, करवा चौथ... whatever. You go to DelightGifts.in, and you... > Read more

Publishing + First-Person Shooting = learning sessions

By Renaud Edouard-Baraud October 15, 2012 0 comment
Special force

More seriously, McGraw-Hill Education and Dragonfly join forces to enhance english language learning through new Interactive E-Book Series

Dragonfly is a Korean game company and describes itself as a "great master of FPS (First-Person Shooter) Game" because they've created 'KARMA ONLINE'  and 'Special Force'. So what a surprise when I red this morning... > Read more

Can Chinese consumers tell real or pretended premium baby care brand from Europe?

By Cécilia Wu October 08, 2012 2 comments

Baby care industry needs a vibrant reproduction market. In China, not only do I witness new born babies everywhere, but also new born brands in this sector of business. Recently I detected such one named “BÉRRIS”, claimed to be high end products for maternity & babies, collaborated with lab ITODYS, founded by “Monsieur BÉRRIS” who should be the inheritor of royal nanny tradition since le Roi-Soleil in France. Pure marketing exaggeration, I would say, because googling “BÉRRIS” either in English or French language, you would find nothing related to baby care. However via Baidu and in Chinese domain, you would. My question is, when foreign premium brands of baby care intend to tap deeper into China, can they beat down those pretended ones?

To be careful about my judgment on “BÉRRIS”, I asked a French father whether he has ever heard of “BÉRRIS” in France. His answer was “Never heard or seen in my dad's life”…Ohlala…... > Read more

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