Key Statistics of China internet landscape from the authoritative CNNIC
In Jan 2013, China Internet Network Information Center (CNNIC) released its newest(31st) annual report on internet landscape. We translated and summarized some key results below:
The Chinese report link is here:
-Total 564 million netizens, 42% penetration rate
-420 million mobile users, 74.5% penetration rate among netizens’ population
-Microblogging users amounted to 309 million; dramatic growth period (almost 300% increase from 2010 to 2011) of its user size is over, though maintains around 23.5%.
-The most popular online activities for Chinese netizens ranked by the number of users are instant messages, online search and online music
-The two fastest growing sectors in size of users are online banking (33.2%) and online payment (32.3%)
-The size of online shoppers reached 242 million, increased 24.8% from last year
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