Innovation & Research, Business & Finance
Well-targeted Apps the Key to Developing Applications Market in Africa
4 hours 7 min ago
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ForgetMeNotAfrica has launched mobile apps competitions in Kenya and Zimbabwe. The idea is to empower developers to create new commercial applications using commonly-used technology that respond to local needs.
Companies Approve of ‘Consumerisation of IT’, But Are Not Necessarily Ready for It
1 day 3 hours ago
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Many companies are putting ‘Bring Your Own Device’ programmes in place, enabling staff to use their own mobile devices for work. This move, which has practically become a necessity, can bring real advantages...
Management, Marketing & Advertising, Business & Finance
American Hospitals Take Their Brands on to Social Media
2 days 4 hours ago
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Hospitals in the United States have recently been flocking to social media to communicate with their patients, raise awareness of issues and create loyalty.
Mobile Games: more gamers spend smaller amounts
2 days 10 hours ago
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Paid mobile game downloads will fall and microtransactions will rise in the next few years. The maturation of this market will create other changes in gamer spending habits.
Different Social Media Suit Different Types of Social Shopper
3 days 7 hours ago
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In the United States, social sites are increasingly making their mark as a tool serving the shopping public. But that doesn’t mean that every brand needs to focus the same level of attention on every site.
Smartphone Fans Have Less Strict Privacy Boundaries
6 days 5 hours ago
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Using a smartphone as opposed to a standard mobile phone has an impact on the way the user thinks, especially when it comes to his/her attitude to privacy.
Online Shopping Gains Ground in France
1 week 1 day ago
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The number of French people going online to make purchases in 2012 is up on last year. The increase is due to growing confidence in e-commerce and the rising popularity of mobile devices, plus a strong boost...
Marketing & Advertising, Business & Finance
Friendship is a Key Requirement of Facebook Marketing
1 week 2 days ago
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Any brand wishing to cement real relationships on Facebook would do well to think of its consumers in terms of friends rather than customers and to pay them the appropriate kind of attention.
Marketing & Advertising, Business & Finance
Social Networks Can Also Tell Us a Lot about Non-Members
1 week 3 days ago
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If your friends have registered on a social networking site this means that you could also be identified. This is done by drawing on the email contact lists which are uploaded when a new network user registers.
Innovation & Research, Business & Finance
Online Sales in the US Boosted by Mobile Shopping Trend
2 weeks 8 hours ago
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Online sales in the US are increasing, boosted by mobile commerce. Everything points to this being a channel for growth as consumers report positive customer experiences when purchasing online.
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