Marketing & Advertising, Business & Finance
Big Data Plus Predictive Analytics Can Close Sales Lead Gap
8 weeks 4 days ago
0
Big Data coupled with predictive technologies are now able to forecast what has not been possible up to now: buyer intent. This should help reduce the gap between Sales teams’ need for customer leads...
Innovation & Research, Business & Finance
GymPact Rekindles Workout Enthusiasm by Penalising the Slackers
8 weeks 5 days ago
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When it comes to getting people to stick to their exercise goals, nothing beats hitting them in the pocket. And it seems to work the other way round – rewarding the committed – as well.
Hispanics technology adoption rates vary according to language and country
8 weeks 5 days ago
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The discrepancy between different minority groups’ Internet usage and device ownership is lessening. But within the diverse Latino community, some individuals are much more connected than others.
Innovation & Research, Marketing & Advertising, Business & Finance
[Laval Virtual]: Citizens Get a Peek at their Town’s Future via Augmented Reality
8 weeks 6 days ago
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Technology now enables local authorities to show citizens and potential incomers their plans for the future of the town. The City of Laval is using augmented reality to attract interest.
Marketing & Advertising, Business & Finance
Mobile Ad Campaigns: Brand Awareness, not M-Commerce, the Key Aim
9 weeks 7 hours ago
0
Generating mobile commerce sales is still not very high on the list of objectives for companies running advertising campaigns on mobile platforms, and advertisers generally still view the media in a fairly...
Technology use in US school system marked by background inequality
9 weeks 1 day ago
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The results of a survey carried out among middle and high school teachers in the US reveal that the use of digital tools in the education process varies widely, depending to a large extent on their students’...
Half-tablet, half-smartphone: 'phablet' sales are skyrocketing
9 weeks 5 days ago
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'Phablets' - smartphone/tablet hybrids - are fast becoming a consumer favourite. And this preference for smaller tablets and larger smartphones is changing the way people use their mobile devices.
Innovation & Research, Business & Finance
Perk Health Provides Means for Firms to Reward Physically Active Employees
9 weeks 5 days ago
0
This web and mobile healthcare application encourages company employees to raise their game by taking regular physical exercise.
Software-based solutions increasingly popular for data storage
10 weeks 4 days ago
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More is never enough with corporate data storage - “Petabytes are the New Terabytes.” Because of this, new hardware and software solutions are constantly in demand by data management.
Innovation & Research, Business & Finance
Is Technological Innovation Negatively Impacting Social Equity?
11 weeks 9 hours ago
0
The every-increasing pace of technological innovation, combined with the emergence of Big Data, may have serious social as well as economic consequences for the world.
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