Marketing & Advertising

Mobile online directories: an opportunity for local businesses to seize
21 hours 42 min ago 0

There is a continuing shift towards mobile usage among US consumers. Now could well be the time for local businesses to re-assess how they allocate their spending on entries in online directories.

All you wanted to know about analytics
1 day 2 hours ago 0

Online Shopping: M-Retailers Need to Communicate Better on Payments
1 day 20 hours ago 0

Mobile online shopping continues to attract consumers, but a large number of potential customers abandon the process at the checkout stage. This is a problem that m-retailers need to sort out by improving...

Social Media in India : building communities comes before brand promotion
1 week 20 hours ago 0

Indian companies use social media to build communities of online fans rather than focusing primarily on pushing products or generating new customer leads.

North American Consumers Need Incentives for Adopting Mobile Payments
3 weeks 20 hours ago 0

An estimated 41% of North American smartphone owners are fully aware that their phone can be used as a payment device at retail counters, yet only 16% of them actually make use of this payment method. The...

Online Grocery Shopping Hasn’t yet Caught on among All US Consumers
3 weeks 1 day ago 0

Not all consumers in the United States are at this moment ready to do their grocery shopping online. But one thing is certain: the majority would like more interaction with their retailer.

The CIO “is becoming a post-digital catalyst”
3 weeks 2 days ago 0

Chief Information Officers are once again finding themselves at the cutting edge of company operations as firms increasingly go digital. When trying to pinpoint the drastic changes companies will have to go...

Information cascades unbalancing our decision-making ?
3 weeks 4 days ago 0

The vast amount of information that we are presented with online might not be fostering rational decision-making but rather encouraging people to act in a similar way to others in their group –i.e. to simply...

Digital Now Pervading Every Stage of the Shopping Experience
4 weeks 2 hours ago 0

Fully 90% of French consumers now say they go on to the Internet – consulting price comparison sites and checking out user opinions – before making a purchase in a bricks-and-mortar store.

mHealth: Emerging Country Projects Need Firm Backing All Along the Value Chain
4 weeks 3 days ago 0

Ensuring that promising mobile healthcare initiatives achieve long-term financial sustainability is not always easy. Proactive monitoring and constant re-balancing of the value chain are among the keys to...