B2B Marketing on Facebook Just as Important as on LinkedIn
12 hours 1 min ago
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Due to Facebook’s larger population and longer engagement times, B2B marketers must include it with LinkedIn in their social network strategy. Many such companies have acquired customers from the non-...
Management, Marketing & Advertising, Business & Finance
American Hospitals Take Their Brands on to Social Media
2 days 4 hours ago
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Hospitals in the United States have recently been flocking to social media to communicate with their patients, raise awareness of issues and create loyalty.
Big Data opens the door to cross-platform targeting
1 week 1 day ago
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Ads could be much more effective if they can see a customer move from their laptop to a smartphone. Drawbridge is a startup that uses big data to build ad filters that could act as “cross-device cookies.”
Marketing & Advertising, Business & Finance
Friendship is a Key Requirement of Facebook Marketing
1 week 2 days ago
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Any brand wishing to cement real relationships on Facebook would do well to think of its consumers in terms of friends rather than customers and to pay them the appropriate kind of attention.
SMBs still unsure about social media ROI
1 week 2 days ago
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Social media can have a number of different ROI, from simple exposure to actual sales. However, most SMBs still underuse social media and see visibility as the major (and only) ROI of social media.
Marketing & Advertising, Business & Finance
Social Networks Can Also Tell Us a Lot about Non-Members
1 week 3 days ago
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If your friends have registered on a social networking site this means that you could also be identified. This is done by drawing on the email contact lists which are uploaded when a new network user registers.
Innovation & Research, Marketing & Advertising
A Role for the Middle Man in Creating a Market for Unbiased Personal Data
1 week 6 days ago
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A system for buying and selling personal information could work if there’s an intermediary between the buyer who needs the data set and individual sellers keen to provide their private data at a price.
Pinterest users are high value for brands
2 weeks 2 days ago
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The new social network site gives members a space to share things they love. Its success and spread have given marketers a new target that has shopping on her mind.
E-commerce in France: a market nearing saturation point?
2 weeks 6 days ago
2
The growth rate of online commerce in France is expected to slow in the next few years. This is a normal feature of a maturing market, but it still means that e-tailers will need to make urgent efforts to...
Hispanics becoming an “imperative” for marketers
3 weeks 10 hours ago
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A growing section of the population, Hispanics raise the bar for technology adoption and purchasing power in the US. Marketers must have a strategy for catering to this market that is bilingual, culturally...
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