Innovation & Research, Marketing & Advertising
Interactive Shop Windows Act as Both Fitting Room and E-Commerce Site
5 weeks 4 days ago
0
Integer creates screens designed to be installed in shop windows, enabling customers not only to see what is in stock but also view items tried on by virtual models with interactive capability. You can then...
[Ad:Tech SF] “It's more efficient to target video viewers on their interests than on their behaviors”
6 weeks 12 hours ago
0
While video is a strategic advertising format, targeting isn’t always easy. A new “video-centric” targeting method is emerging that focuses on the content of videos - instead of user behaviors or websites.
[Ad:Tech SF] GroupHigh facilitates blogger outreach with dedicated software
6 weeks 2 days ago
1
GroupHigh offers brands a simple and smart way to identify relevant blogs, contact bloggers and keep manage their blogger relationships.
Innovation & Research, Marketing & Advertising
[Turkey] Yogurtistan Makes Facebook the Door to its Virtual Shopping Mall
7 weeks 1 day ago
0
Entering the Yogurtistan universe just as you would a Facebook game, you can then go into virtual reproductions of bricks-and-mortar stores and purchase goods. The developer’s plan is to enable every retailer...
Marketing & Advertising, Business & Finance
Big Data Plus Predictive Analytics Can Close Sales Lead Gap
9 weeks 14 hours ago
0
Big Data coupled with predictive technologies are now able to forecast what has not been possible up to now: buyer intent. This should help reduce the gap between Sales teams’ need for customer leads...
Innovation & Research, Marketing & Advertising, Business & Finance
[Laval Virtual]: Citizens Get a Peek at their Town’s Future via Augmented Reality
9 weeks 2 days ago
0
Technology now enables local authorities to show citizens and potential incomers their plans for the future of the town. The City of Laval is using augmented reality to attract interest.
Marketing & Advertising, Business & Finance
Mobile Ad Campaigns: Brand Awareness, not M-Commerce, the Key Aim
9 weeks 3 days ago
0
Generating mobile commerce sales is still not very high on the list of objectives for companies running advertising campaigns on mobile platforms, and advertisers generally still view the media in a fairly...
HitBliss turns ads into cash to spend on content
11 weeks 3 days ago
0
HitBliss wants to reconcile entertainment lovers with online advertising, by giving them cash in exchange for watching targeted commercials. Users can watch ads on their own terms, and spend their earnings on...
Low display ad visibility calls for more dynamic campaign performance metrics
12 weeks 4 days ago
0
Monetization for display ads is changing fast as metrics reveal low ad visibility. But consumers are multi-platform users and must be served across multiple devices.
Innovation & Research, Marketing & Advertising
[Turkey] Mobilexpress Aims to Speed up M-Commerce via SMS
13 weeks 1 day ago
0
Mobilexpress has developed a logo which is placed on the advertising of its partner brands and enables a user to purchase a product simply by sending a text message. The start-up then manages both the payment...
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