Brands neglect influencers in their social marketing spending
14 weeks 12 hours ago
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Digital advertising spending is expected to grow, including on social channels. But brands don’t seem to be spending enough on “influencers.”
Real time bidding: new opportunities for mobile advertising
14 weeks 2 days ago
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MoPub is the first startup to bring real time bidding to mobile publishers and advertisers. This should open new monetization opportunities for the mobile ad market.
Management, Marketing & Advertising
Innovation: Company Leaders Must Be Prepared to Take Risks
14 weeks 5 days ago
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Heads of innovative companies achieve market breakthroughs by listening to their own staff… and by taking risks.
More advertisers using paid social media advertising
15 weeks 2 days ago
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The popularity of brand adoption of social network ads and sponsored content is on the rise. Many use it for branding purposes, and in conjunction with other marketing content.
Innovation & Research, Management, Marketing & Advertising, Business & Finance, Networks & Telecoms
Atelier/Ifop Survey: French Consumers Remain Loyal to Bricks-and-Mortar Stores
15 weeks 6 days ago
1
Nearly half the inhabitants of mainland France make their retail purchases at a physical shop, with only a small minority expressing a readiness to alter their shopping habits. Nevertheless, change is just...
Marketing & Advertising, Business & Finance
“Cross-Channel Approach Enables Us to Get Back to the Basics of Selling”
16 weeks 22 hours ago
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When a company offers a range of channels it can identify its customers’ needs better and so provide a better quality, more closely-tailored and more lasting experience. This is the view taken by But, a French...
A content curation software for SMBs
16 weeks 2 days ago
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Content marketing is an effective way for brands to maintain a presence for their online audience. Curata finds content for companies in an efficient way that learns from user behavior.
Marketing & Advertising, Business & Finance
Online or In-Store Purchase? It’s Now All About the ‘Shopping Needs of the Moment’
16 weeks 2 days ago
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An increasing number of consumers nowadays are choosing their purchasing channel not because they have a fundamental preference for it, but because it meets their ‘shopping needs of the moment’.
Marketing & Advertising, Business & Finance
Mobile Making its Mark in Luxury Goods Sector, Both for Info and Purchase
16 weeks 5 days ago
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Although there’s evidence that luxury brands ought to be investing more in social networks for their marketing campaigns, it seems their customers are now choosing to shop on their mobile phones.
When data visualization helps SMBs better understand online metrics
16 weeks 6 days ago
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Businesses have access to metrics from many aspects of their online presence. Data platform SumAll believes these data sets should be brought together to provide greater insights.
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