Innovation & Research, Marketing & Advertising
[Special Report] Innovation Ecosystem in Turkey Ramping Up
13 weeks 1 day ago
2
To get a better handle on the Turkish innovation ecosystem, L’Atelier went over to Turkey, more specifically Istanbul. We bring you a panorama of the major trends, in words and pictures.
Mobile and connected TV impressions still small part of online video
13 weeks 2 days ago
0
Newer online channels are a valuable part of digital advertising strategies despite their still low market share. Industries are still entering the scene and can derive much value from some targeting...
Leveraging Big Data for more efficient TV advertising
14 weeks 15 hours ago
0
Targeting and analytics service from Simulmedia gives advertisers and agencies more accuracy in reaching viewers, by leveraging Big Data and applying "web-like advertising techniques" to television.
Brands neglect influencers in their social marketing spending
14 weeks 1 day ago
0
Digital advertising spending is expected to grow, including on social channels. But brands don’t seem to be spending enough on “influencers.”
Real time bidding: new opportunities for mobile advertising
14 weeks 3 days ago
0
MoPub is the first startup to bring real time bidding to mobile publishers and advertisers. This should open new monetization opportunities for the mobile ad market.
Management, Marketing & Advertising
Innovation: Company Leaders Must Be Prepared to Take Risks
15 weeks 1 hour ago
0
Heads of innovative companies achieve market breakthroughs by listening to their own staff… and by taking risks.
More advertisers using paid social media advertising
15 weeks 3 days ago
0
The popularity of brand adoption of social network ads and sponsored content is on the rise. Many use it for branding purposes, and in conjunction with other marketing content.
Innovation & Research, Management, Marketing & Advertising, Business & Finance, Networks & Telecoms
Atelier/Ifop Survey: French Consumers Remain Loyal to Bricks-and-Mortar Stores
16 weeks 23 hours ago
1
Nearly half the inhabitants of mainland France make their retail purchases at a physical shop, with only a small minority expressing a readiness to alter their shopping habits. Nevertheless, change is just...
Marketing & Advertising, Business & Finance
“Cross-Channel Approach Enables Us to Get Back to the Basics of Selling”
16 weeks 2 days ago
0
When a company offers a range of channels it can identify its customers’ needs better and so provide a better quality, more closely-tailored and more lasting experience. This is the view taken by But, a French...
A content curation software for SMBs
16 weeks 3 days ago
0
Content marketing is an effective way for brands to maintain a presence for their online audience. Curata finds content for companies in an efficient way that learns from user behavior.
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