Management, Marketing & Advertising
Knowledge Economy: Massachusetts and Delaware in the Lead among US States
21 weeks 1 day ago
0
Among US states, Massachusetts and Delaware stand out as the top performers in the ‘New Economy’. They, and the other leading Knowledge Economy states, boast several major universities and business-friendly...
Marketing & Advertising, Business & Finance
Community Technology Project Helps Simplify Healthcare Scheduling for the Homeless
21 weeks 2 days ago
1
The Patchworks community project has developed a system for helping local homeless people keep track of their medical and social welfare appointments. An RFID chip worn on a wristband provides a link to a...
Car owners: a connected population receptive to mobile marketing
21 weeks 2 days ago
1
Most industries would benefit from tailored marketing and acting upon the type of communication their customers prefer. In the case of auto dealers and servicers, this means more useful marketing material and...
Innovation & Research, Marketing & Advertising
R&D Investment Picking up Again at Major EU Companies
21 weeks 4 days ago
0
European company investment in R&D is picking up again in Germany, France and the United Kingdom, following a decline due to the 2008-2009 economic slowdown.
Mobile ad spending keeps growing thanks to high consumer mobile use
21 weeks 4 days ago
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Growth in mobile ad spending will continue as consumers spend more time on their mobile devices. In 2017, mobile ad spending should account for 4% of the total global ad spending.
A Company’s Marketing Approach May Alter its Business Model
22 weeks 9 hours ago
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With the customer now centre-stage, companies need to come up with new forms of customer-centric communication and linkage. This may push them to change their business model, says Alexis Mons.
Innovation & Research, Marketing & Advertising
Productify Transforms Every Object into an Ad
23 weeks 1 day ago
0
Productify, an app developed by OCULUSai, enables you to take a photograph of an object that arouses your interest and then identifies the item, provides information on it and displays sites where you can buy...
Brands Campaigning on Social Networks Must Adhere to the Platform Rules
23 weeks 3 days ago
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Quite a number of brands are launching competitions or investing in other campaign actions on social networks in order to make the most of the year-end festive season. However, they should be aware that each...
Major US Company CMOs Neglecting Social Media
24 weeks 9 hours ago
0
In the United States, only one in five Marketing Directors of major companies has an active public presence on social networks.
Innovation & Research, Marketing & Advertising
Will Vendor Relationship Management Supplant CRM?
24 weeks 1 day ago
0
Onecub offers Internet users a single account, based on their email inbox, as a means of managing all their online registrations and relations with brands.
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