Innovation & Research, Marketing & Advertising
R&D Investment Picking up Again at Major EU Companies
21 weeks 4 days ago
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European company investment in R&D is picking up again in Germany, France and the United Kingdom, following a decline due to the 2008-2009 economic slowdown.
Major US Company CMOs Neglecting Social Media
24 weeks 19 hours ago
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In the United States, only one in five Marketing Directors of major companies has an active public presence on social networks.
"Making customer complaints go viral forces companies to listen to their clients"
27 weeks 2 days ago
2
Web 2.0 enables consumers to voice their displeasure vis-à-vis companies, but it is still often difficult for the average customer to be heard and get companies to change their practices. PublikDemand makes...
“Intangible” movie formats are catching up traditional DVD sales
30 weeks 4 days ago
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Sales of movie download, streaming and on-demand have all become more popular. While Millennials now stream movies more than they rent DVDs, price remains the most important factor.
Mobile banking spread will increase demand for more mobile apps in the US
39 weeks 3 days ago
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Financial customers will use mobile banking at levels of nearly half in the next 5 years. This trend will put pressure on banks, smartphone manufacturers and software developers.
The value of smartphones in mobile strategy keeps increasing
42 weeks 2 days ago
1
Once a niche market device, smartphones now make up the majority of new mobile phone purchases. Monitoring popular devices is and will continue to be critical to relevant companies.
With thousands of mobile apps, users need relevancy
45 weeks 1 day ago
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Smartphone users are faced with a huge and growing number of apps for their smartphones and tablets. AppHero is one of the several startups entering the scene with recommendation engines and social features to...
Virtual catalogs apps get a category of their own in Apple’s app store
1 year 11 weeks ago
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Coinciding with the new Ipad release, Apple just opened a new category of app in its App store, called “Catalogs”. This category could trigger many innovations in the field of virtual catalogs, which are...
BYOD responsible for large corporate adoption of Apple hardware ?
1 year 18 weeks ago
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With a growing number of companies deploying BYOD programs, Apple products are becoming a new standard in the enterprise. A growing number of companies and governmental institutions now support Apple hardware.
Apple tests new payment app in Apple Stores
1 year 28 weeks ago
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Apple is testing an innovative application meant to revolution customers’ experience and retail operations in physical stores, in its Apple stores across the US. Apple customers don't need their credit...
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