Chevrolet creates multiscreen and social experience for Superbowl
1 year 19 weeks ago
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As each year the Superbowl is the occasion for brands to gain attention, their ability to use social media and build upon new user behaviors in their advertisements is becoming critical.
Super Bowl 2008 Ads Environmental Scorecard
5 years 19 weeks ago
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According to Nielsen Media Research, this Super Bowl was the most-watched ever, with a record 97.5 million viewers. This kind of audience does not get lost on advertisers, of course, and explains their...
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