India quick review : GSMA & spectrum reserve prices, property portals
8 weeks 1 day ago
1
GSMA calls for reduction in spectrum reserve prices / MagicBricks.com, India's no 1 property portal
Low display ad visibility calls for more dynamic campaign performance metrics
12 weeks 2 days ago
0
Monetization for display ads is changing fast as metrics reveal low ad visibility. But consumers are multi-platform users and must be served across multiple devices.
Innovation & Research, Marketing & Advertising
[Special Report] Innovation Ecosystem in Turkey Ramping Up
13 weeks 4 hours ago
2
To get a better handle on the Turkish innovation ecosystem, L’Atelier went over to Turkey, more specifically Istanbul. We bring you a panorama of the major trends, in words and pictures.
Brands neglect influencers in their social marketing spending
13 weeks 6 days ago
0
Digital advertising spending is expected to grow, including on social channels. But brands don’t seem to be spending enough on “influencers.”
A marketplace to match online vendors with physical storefronts
18 weeks 4 hours ago
0
New startup Republic Spaces helps connect retail space owners with new and indie online brands. This gives brands access to the larger retail economy while storefronts can avoid empty and unprofitable rental...
Tablet Use Ramping up in the US Health Sector
23 weeks 2 days ago
0
USphysicians mainly use computers in their work, but the use of mobile devices is becoming more widespread. Tablets especially are gaining in popularity, although actual usage does not currently match the...
Users like smartphones better than PCs to access social networking sites
1 year 6 days ago
0
Facebook has most engagement per user on the mobile platform. Twitter and other social network brands have much higher mobile access levels than computer access.
High click rates don’t necessarily mean a display ad is a success
1 year 2 weeks ago
0
Advertising is at its most effective when it is integrated into information content, as with a video. Or it must at least be clearly visible. By contrast, ads achieving a high number of clicks aren’t...
Banking Customers Somewhat Cautious About Online Services
1 year 5 weeks ago
1
In addition to offering online banking transactions to their customers, financial institutions are increasingly providing conversational and communication tools, for example via social networks. The only hitch...
Retailers Benefits Don’t Necessarily Increase With E-commerce Spending
1 year 15 weeks ago
0
US retail e-commerce spending in Q4 2011 grew up from 14 percent compared to year ago, despite economical crisis. While the volume of transactions keeps increasing, does it really mean more benefits for online...
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