Innovation & Research, Business & Finance
Well-targeted Apps the Key to Developing Applications Market in Africa
4 hours 24 min ago
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ForgetMeNotAfrica has launched mobile apps competitions in Kenya and Zimbabwe. The idea is to empower developers to create new commercial applications using commonly-used technology that respond to local needs.
B2B Marketing on Facebook Just as Important as on LinkedIn
12 hours 15 min ago
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Due to Facebook’s larger population and longer engagement times, B2B marketers must include it with LinkedIn in their social network strategy. Many such companies have acquired customers from the non-...
Management, Marketing & Advertising, Business & Finance
American Hospitals Take Their Brands on to Social Media
2 days 4 hours ago
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Hospitals in the United States have recently been flocking to social media to communicate with their patients, raise awareness of issues and create loyalty.
Different Social Media Suit Different Types of Social Shopper
3 days 8 hours ago
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In the United States, social sites are increasingly making their mark as a tool serving the shopping public. But that doesn’t mean that every brand needs to focus the same level of attention on every site.
Users like smartphones better than PCs to access social networking sites
1 week 21 hours ago
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Facebook has most engagement per user on the mobile platform. Twitter and other social network brands have much higher mobile access levels than computer access.
Marketing & Advertising, Business & Finance
Friendship is a Key Requirement of Facebook Marketing
1 week 2 days ago
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Any brand wishing to cement real relationships on Facebook would do well to think of its consumers in terms of friends rather than customers and to pay them the appropriate kind of attention.
Marketing & Advertising, Business & Finance
Social Networks Can Also Tell Us a Lot about Non-Members
1 week 3 days ago
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If your friends have registered on a social networking site this means that you could also be identified. This is done by drawing on the email contact lists which are uploaded when a new network user registers.
SoLoMo apps are not just for discovery, also for planning ahead
1 week 6 days ago
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Location and check-in app Foursquare continues to announce new features that merchants will find valuable. Foursquare can now be used to discover new places, explore a new city or plan ahead of visits.
Pinterest users are high value for brands
2 weeks 2 days ago
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The new social network site gives members a space to share things they love. Its success and spread have given marketers a new target that has shopping on her mind.
Facebook and e-commerce a winning team for Yardsellr
2 weeks 6 days ago
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This Facebook app brings the simplicity of a sidewalk sale to Facebook. But this business model shows how much growth potential there is for shopping on the social network.
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