Leveraging Big Data for more efficient TV advertising
13 weeks 5 days ago
0
Targeting and analytics service from Simulmedia gives advertisers and agencies more accuracy in reaching viewers, by leveraging Big Data and applying "web-like advertising techniques" to television.
Live TV brings out the best in social show viewing
50 weeks 5 days ago
0
Despite the incredible success of on demand television and catch up services, the social web encourages fans to watch live shows in order not to feel left out of the community.
Google Launches Their Own TV Service With Sony and Intel
3 years 2 days ago
1
Google announced its foray into television today at its annual I/O conference in San Francisco. The search and Internet media mega-brand will be launching Google TV on Sony television sets equipped with Intel...
Marketing & Advertising, Business & Finance
Online Tivo with Redlasso?
4 years 41 weeks ago
0
On August 4th 2008, the US Court of Appeals permitted Cablevision Cable Company to offer the services of digital video recording (DVR) to customers who do not own personal Tivo hard drives. The alternative,...
Marketing & Advertising, Business & Finance
Report: Analysis of Today's Online Viewership
4 years 42 weeks ago
0
A recent study reveals that one-fifth of U.S. TV viewers watch television online. This number represents a significant increase in the amount of online viewers since the fall of 2007. Tuesday, Integrated...
Amazon to Offer Streaming Video within Several Weeks
4 years 50 weeks ago
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Amazon is preparing to launch a streaming video service in order to better compete with digital content rivals Apple and Netflix. The Internet’s largest vendor, Amazon.com is hoping to increase its sales of...
Mobile Television Generating Much Interest From Communications Companies
5 years 1 week ago
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Once thought of as too far-fetched to be taken seriously by communications companies, mobile television is quickly growing into the next big thing in mobile media. Recent cell phone innovations and...
Location Services Let Friends Keep Track Of Each Other Via Their Mobile Phones
5 years 3 weeks ago
1
What if you could find friends when they’re in the same neighborhood, or even one aisle over in the grocery store? Now you can, using one of two services that realize the possibility of sharing your location...
Video 2.0 - Special Web 2.0 Expo
5 years 3 weeks ago
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The Video 2.0 & Online Communities session gave us a peak into the direction online video is going and three Web sites that are helping take it there. Seesmic.com, Playcafe and Ustream discussed the...
Demo Fall 2007
5 years 32 weeks ago
0
Atelier North America covers the most interesting conferences. Our reporter Isabelle Boucq was in the field, and came back from San Diego, CA with a lot of interesting news... 69 companies compete for the...
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