Management, Marketing & Advertising, Business & Finance
Social Media in India : building communities comes before brand promotion
4 weeks 5 days ago
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Indian companies use social media to build communities of online fans rather than focusing primarily on pushing products or generating new customer leads.
[Ad:Tech SF] “It's more efficient to target video viewers on their interests than on their behaviors”
9 weeks 5 days ago
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While video is a strategic advertising format, targeting isn’t always easy. A new “video-centric” targeting method is emerging that focuses on the content of videos - instead of user behaviors or websites.
[Ad:Tech SF] GroupHigh facilitates blogger outreach with dedicated software
10 weeks 15 hours ago
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GroupHigh offers brands a simple and smart way to identify relevant blogs, contact bloggers and keep manage their blogger relationships.
China quick review : video online consumption, Geely and Kandi & electrical cars
11 weeks 3 days ago
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Apps dominate video online consumption in Asia / Geely and Kandi announce new partnership on electric public transport solutions
More advertisers using paid social media advertising
19 weeks 2 days ago
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The popularity of brand adoption of social network ads and sponsored content is on the rise. Many use it for branding purposes, and in conjunction with other marketing content.
Social recruiting has to go mainstream
20 weeks 5 days ago
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Recently due to a client project assigned by my boss, I did some research on “social recruiting”. I think using social media for recruitment is a rising trend; however it still has not become mainstream yet....
Phone customer service to be replaced by "social care" ?
23 weeks 15 hours ago
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Consumers use social media to communicate with brands, and expect customer service to be available on those channels. A significant portion of users even prefers customer service through social networks...
2012, the year of social giving
26 weeks 1 day ago
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Social media’s strength of sharing messages has had a huge impact on charitable giving. Twitter gives nonprofits the means to share and promote, with great success.
United States: B2B content marketers increasingly use social media
32 weeks 2 days ago
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The importance of content marketing has pushed social media to prominence. The popularity of this tactic shows that practices are shifting, displacing the previously most popular use of blogs.
Does Online Political Engagement Reflect Real-World Actions?
33 weeks 1 day ago
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While the Internet offers considerable scope to spread political views, people may not actually be spurred to take part in real-world protest activity by information circulating on the social media, a recent...
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