B2B Marketing on Facebook Just as Important as on LinkedIn
12 hours 30 min ago
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Due to Facebook’s larger population and longer engagement times, B2B marketers must include it with LinkedIn in their social network strategy. Many such companies have acquired customers from the non-...
Customers Use Smartphones Differently Depending on Store Type
1 day 12 hours ago
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Smartphone owners bring their devices with them when they shop, and use them to research products and get coupons. But these practices differ greatly whether they are in a convenience store, grocer or...
Mobile Games: more gamers spend smaller amounts
2 days 11 hours ago
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Paid mobile game downloads will fall and microtransactions will rise in the next few years. The maturation of this market will create other changes in gamer spending habits.
“Government might be the final frontier of innovation; this is what makes it exciting”
5 days 16 hours ago
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Interview with Shannon Spanhake, Deputy Innovation Officer for the City and County of San Francisco.
Users like smartphones better than PCs to access social networking sites
1 week 22 hours ago
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Facebook has most engagement per user on the mobile platform. Twitter and other social network brands have much higher mobile access levels than computer access.
Big Data opens the door to cross-platform targeting
1 week 1 day ago
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Ads could be much more effective if they can see a customer move from their laptop to a smartphone. Drawbridge is a startup that uses big data to build ad filters that could act as “cross-device cookies.”
SMBs still unsure about social media ROI
1 week 2 days ago
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Social media can have a number of different ROI, from simple exposure to actual sales. However, most SMBs still underuse social media and see visibility as the major (and only) ROI of social media.
SoLoMo apps are not just for discovery, also for planning ahead
1 week 6 days ago
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Location and check-in app Foursquare continues to announce new features that merchants will find valuable. Foursquare can now be used to discover new places, explore a new city or plan ahead of visits.
Gamified CAPTCHAs can benefit both brands and users
2 weeks 16 hours ago
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Instead of using warped text to verify site visitors are human, PlayThru gives them a little game to play. More effective and more fun, the product also offers new advertising potential.
E-readers to replace paper on the workplace?
2 weeks 1 day ago
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Amazon makes it simpler to move documents from the computer to mobile devices with its new desktop app. This may make e-readers more office-friendly as well as tree-friendly.
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