BYOD: bottom-up device adoption benefiting consumer-centric brands
8 weeks 1 day ago
0
Enterprises are potentially a major market for mobile device manufacturers; they are all now busy refining their strategies with a view to capturing the corporate market. And while Apple continues to dominate...
India quick review : TBWA & Magnon, Benir e-Store Solutions & Lyreco, Times Internet & Gawker Media
19 weeks 1 day ago
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TBWA acquires Magnon, India's leading digital company / Benir e-Store Solutions Signs Strategic Partnership With Lyreco / Times Internet Forms a Partnership With Gawker Media to Drive Gizmodo &...
Innovation & Research, Marketing & Advertising
Will Vendor Relationship Management Supplant CRM?
24 weeks 1 day ago
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Onecub offers Internet users a single account, based on their email inbox, as a means of managing all their online registrations and relations with brands.
“Digital Maturity is a Key Performance Factor for Companies”
25 weeks 4 days ago
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Few companies have as yet embarked on a real digital transformation, but those that have are already reaping the benefits.
Innovation & Research, Management
Companies That Have Taken the Digital Path Outperform Their Peers on All Counts
26 weeks 3 days ago
0
On a worldwide basis, there are still relatively few companies that have integrated digital technologies into their processes. But the excellent results of those that have should set a pattern for others to...
United States: B2B content marketers increasingly use social media
28 weeks 4 days ago
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The importance of content marketing has pushed social media to prominence. The popularity of this tactic shows that practices are shifting, displacing the previously most popular use of blogs.
SMBs find online networking as valuable as in-person networking
31 weeks 2 days ago
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Small businesses owners are following their customers to online communities. Building brand presence is critical for companies, but they often cannot strategize with so many social media channels.
Email optimizing allows for post-send retargeting
42 weeks 5 hours ago
0
AdStack brings content optimization to email marketing campaigns with its LiveOptimizer. Email is still a widely-used format and can best succeed by combining with social and other tools.
Badgeville buys Gamification.org to educate companies about gamification
43 weeks 4 days ago
0
Badgeville recently acquired Gamification.org, the first online resource about gamification. The tech giant wants to develop the B2B content of this wiki in order to educate companies and share industry best...
Open source software is a viable model for the healthcare industry
46 weeks 2 days ago
1
Technology company Clinovo develops open source software for the highly regulated clinical research industry. This new solution is becoming a legitimate and viable alternative to commercial solutions, and...
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