Facebook, a legitimate source of data for medical research?
6 weeks 1 day ago
0
A recent study highlights the opportunities which online social networks may provide to analyze the impact of social behavior on health outcomes such as the prevalence of obesity.
[Ad:Tech SF] “It's more efficient to target video viewers on their interests than on their behaviors”
9 weeks 5 days ago
0
While video is a strategic advertising format, targeting isn’t always easy. A new “video-centric” targeting method is emerging that focuses on the content of videos - instead of user behaviors or websites.
Innovation & Research, Marketing & Advertising
[Special Report] Innovation Ecosystem in Turkey Ramping Up
17 weeks 10 hours ago
2
To get a better handle on the Turkish innovation ecosystem, L’Atelier went over to Turkey, more specifically Istanbul. We bring you a panorama of the major trends, in words and pictures.
Innovation & Research, Business & Finance
Augmenting the Five Senses: Cognitive Computing Coming Soon
24 weeks 19 hours ago
0
How can ICT companies create new services which capitalise on available data in order to comprehend people’s real needs? By enabling computers and smartphones to ‘sense’ the real world, says the IBM 2012...
Are Social Networks an Effective Channel for Disseminating Medical Information?
28 weeks 5 days ago
0
While social networks might be seen as a potentially viable channel for passing on medical information, one should not count on them as a reliable means of targeted dissemination as there are many factors...
Wechat (Weixin) food romance
30 weeks 1 day ago
0
Over more than 200 million users in China, the number speaks all the success of Wechat (Weixin) at this moment. Though just an extended idea of SMS, because it is multi-media, social, LBS etc, Chinese people...
Restaurants: a dedicated tablet to increase customer sales and wait staff efficiency
30 weeks 5 days ago
1
Menu browsing, ordering, and paying are the main customer features of Presto, the restaurant tablet. Restaurant owners also benefit from integrated upselling and metrics when they adopt this device.
For its in-store loyalty program, LocalBonus bets on credit cards
30 weeks 6 days ago
1
LocalBonus frees shop owners from dedicated devices and specialty software. Merchants can build loyalty with customers who don’t own smartphones and reward them with cash.
PepsiCo opens R & D center in Shanghai to stimulate innovation and growth across Asia
30 weeks 6 days ago
0
PepsiCo announced officially on 13 November 2012, the opening of an innovation center in Shanghai. The Innovation Centre is the second largest research center after the PepsiCo North America's one. The...
Marketing & Advertising, Business & Finance
Restaurants Will Need to Adopt a Multi-Channel Customer Service Approach
31 weeks 16 hours ago
0
Many US consumers nowadays expect restaurants to enable them to order before they come through the door or, once seated, to be able to use a tableside touchscreen device to do so, recent research shows. A...
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