Brent Adamson

Challenger Type Sales Approach More Effective Than Building Relationships
1 year 28 weeks ago 1

A new book, The Challenger Sale, shows the value of a unique marketing strategy. The book encourages sales teams to be more like personal trainers than bartenders.

About us

L'Atelier detects examples of "disruptive innovation" that bring about concrete changes for companies and their employees.
It communicates these key trends through its various communication channels and helps position companies to catch these ideas early on.

L'Atelier Paris (Headquarters)

14 rue Bergère

75009 Paris

France

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