Banks need to educate consumers to mobile banking solutions
1 year 19 weeks ago
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Consumers are open to mobile banking but still fear privacy/security issues. Banks can help ease the adoption of mobile banking by rethinking their trust relationships with consumers.
Brands Build Interest With Engagement Gamification Startup PunchTab
1 year 19 weeks ago
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Brands, blogs and sites can build up an audience and regular visits with this new service. PunchTab’s products reward visitors for coming to the site regularly and sharing content.
Increase in BYOD Saves Company Cash While Giving Workers Choice
1 year 19 weeks ago
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Bring Your Own Device programs are increasing across industry categories. Companies can save on company-owned devices and employees can use their beloved mobiles at work.
Legal Marketing Plans Better Social Media Strategy With QR Codes
1 year 20 weeks ago
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Law firms and individual attorneys could be more visible in the social media sphere. QR codes, mobile-optimized Web sites and social network presence are starting points.
Data and the Internet Take a Lot of Space In the Real World
1 year 20 weeks ago
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Data, social media and the Internet all are stored in the real world, taking up space. Translated into concrete measurements, their effects truly are enormous.
Consumers share their customer experiences more often
1 year 20 weeks ago
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Companies can expect more feedback on how they treat their customers through email, social media and online reviews. High opinion visibility means that customer service is more crucial than ever in maintaining...
IT Being Built With Data Analysis for Better Decision-Making
1 year 20 weeks ago
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Complex company data now needs to be handled by management software. Executives are warming up to cloud ERP and IT with built-in analytics.
Man-Machine Communication via a ‘Social Network’
1 year 20 weeks ago
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MyRobots offers social network functionality, in this case not for human beings but robots. Domestic robots will be able to post their own messages to their owners, or exchange information between each other.
Streamlining Customer Processes With Dashlane
1 year 21 weeks ago
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Businesses often lose customers in lengthy sign-up and checkout processes. Dashlane does most of the work for the user and may help retain engagement.
Ford uses gamification to launch the new Fusion at CES 2012
1 year 21 weeks ago
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Ford is launching an interactive marketing campaign to launch their new Ford Fusion. A combination of augmented reality and gaming creates an interactive and engaging experience for consumers eager to discover...
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