Customers Use Smartphones Differently Depending on Store Type
1 day 13 hours ago
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Smartphone owners bring their devices with them when they shop, and use them to research products and get coupons. But these practices differ greatly whether they are in a convenience store, grocer or...
Smartphone Fans Have Less Strict Privacy Boundaries
6 days 6 hours ago
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Using a smartphone as opposed to a standard mobile phone has an impact on the way the user thinks, especially when it comes to his/her attitude to privacy.
Big Data opens the door to cross-platform targeting
1 week 1 day ago
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Ads could be much more effective if they can see a customer move from their laptop to a smartphone. Drawbridge is a startup that uses big data to build ad filters that could act as “cross-device cookies.”
Smartphone Sales in Japan Outstrip Bottom-of-the-Range Mobiles
2 weeks 10 hours ago
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For the first time, more people are buying smartphones than basic cellphones in Japan. In terms of usage, text messaging trails behind email, apps and mobile browsers.
LevelUp gives consumers their personalized QR code for mobile payments
4 weeks 3 days ago
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LevelUp is a QR code-based mobile payments system that aims to replace plastic credit cards and loyalty cards. It provides retail analytics, and lets storeowners roll out customer loyalty programs.
Badgeville brings mobile gamification support to companies
5 weeks 2 days ago
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The increase of smartphone ownership has created much demand for mobile engagement tools. Badgeville’s platform lets any company integrate check-ins, badges and other game mechanics into their apps.
Contest with Cash Rewards Helps to Boost Local Marketing
6 weeks 9 hours ago
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Clean Currents rewards consumers who check in at local businesses that are customers of the electricity company’s green power. This initiative is helping to enhance the image of both the power firm and its...
Wireless Industry Forms a Campaign to Discourage Mobile Device Theft
6 weeks 17 hours ago
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Industry leaders are taking measures to combat the rise of stolen mobile devices. A database of phone IDs and a public awareness campaign may deter potential thieves from stealing these gadgets.
South Korean Banks Enthusiastic Adopters of Social Networks
7 weeks 6 days ago
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All South Korean financial institutions use at least one social network and see the advantage of doing so. And even when they use several of them at the same time, banks and insurance companies put Twitter...
Americans consume news in a multi-platform fashion
8 weeks 6 days ago
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Climbing rates of those who own a smartphone, tablet and computer are boosting news traffic. These trends show that a mobile strategy is particularly crucial for the publishing industry.
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