Adapting your strategy to the mobile era 数字商务俱乐部会议

Jan 15 2014

Testimony:

CTrip携程:网上旅行

MadHouse亿动广告: 移动营销

D2C迪尓希:移动广告解决方案

I-Click Interactive爱点击:数字广告平台
 
Bluecom

Date :

Wednesday, January 15, 2014 at 06:30 pm

Duration :

2h00

Address :

After registration confirmation:
CCIFC - Shanghai
2/F, Mayfair Tower
83 Fu Min Road
Shanghai, 200040, P.R.C.

Access map

  • L'ATELIER
Keywords : Asia

Mobile phone is already the number 1 internet access device in China. In 2013 we have over 460 million mobile netizens who are vehemently accelerating the pace of digital progression and constantly shaping new paradigm in this country. Though many brands and companies have embraced “Mobile Era” with pleasure and realized its dominant influence, they often fail to grasp the exact ideas of “know how” to fully impact their mobile oriented Chinese consumers.
 
So The Digital Business Club gladly presents  "Adapting your strategy to the mobile Era" this exciting event to help you acquire concrete inspirations of launching your own mobile strategies. We would cover some very interesting topics: how to adapt E-commerce to M-commerce, creative mobile marketing solution from Japan but tailored to Chinese market, successful experience sharing about revolution from PC to Mobile etc.

This event should be beneficial to any enterprise that would like to enhance or simply prepare its mobile tactics. And ultimately we hope it would change your way of doing business. 

手机已经在中国成为接入互联网的第一设备。在2013年,我们有超过4.6亿的手机网民,他们正在极力推进数字化进程的步伐,不断塑造着这个国家最新的移动网络标杆。虽然许多品牌和企业已经大步迈入了“移动时代”,并意识到了它的超级影响,但他们却往往不知道该如何真正影响到中国的移动消费者。
所以数字商业俱乐部很高兴能举行这个“让你的战略适应移动时代”的活动,以帮助您获得有关推动移动战略的具体启示。我们将介绍一些非常有趣的话题:如何适应从电子商务到手机电商,针对中国市场但从日本舶来的创意移动营销解决方案,关于从PC到移动端成功革新经验分享等

 

Program

18:00: Arrival
18:30: L'Atelier introduction
18:45: Experts speech
20:30: Networking session
21:00: end of the event

Objectives

In this session you will interact with experts that could help you to decide:

  • When should I begin to think about the mobile strategy?
  • Should your brand use the mobile app/website as the website companion?
  • May this nomadic channel used as a proprietary digital channel, with its own marketing and  content strategy?
  • What about the associated costs?
  • What about the trendiest trends like O2O, WeChat ?

在这个会议上,您将与专家们进行互动:

- 我应该在什么时候开始考虑移动战略?
- 除了品牌官网,您是否还应使用移动应用程序/手机网站?
- 移动端是否是一个专有的数字通道,有自己单独一套的市场营销和内容策略?
 - 相关成本是多少?

- 怎么和O2O,WeChat这些潮流相结合?Main themes: mobile strategy for ecommerce, UX, content, product selection, mobile payment

Main themes: mobile strategy for ecommerce, UX, content, product selection, mobile payment Confirmed Contributors : - MadHouse (Mobile Marketing): 汤千莹 Cherry Tang, SVP Sales & Marketing http://cn.linkedin.com/pub/cherry-tang/55/3/394 - D2C (mobile advertising solutions): Hiro Konoe, CEO - I-click(advertising platform): Gary Chu, CEO http://cn.linkedin.com/pub/gary-chu/63/7a8/225 - Ctrip (Online travel agency): Eric Cherng / 程建為 Business Development Manager http://cn.linkedin.com/pub/eric-cherng/1/3b2/b52 - Bluecom (E-commerce solutions): Patrick Deloy, CEO http://cn.linkedin.com/in/patricknxg

- MadHouse (Mobile Marketing): 汤千莹 Cherry Tang, SVP Sales & Marketing
http://cn.linkedin.com/pub/cherry-tang/55/3/394
 
- D2C (mobile advertising solutions): Hiro Konoe, CEO
 
- I-click(advertising platform): Gary Chu, CEO
http://cn.linkedin.com/pub/gary-chu/63/7a8/225
 
- Ctrip (Online travel agency): Eric Cherng / 程建為 Business Development Manager
http://cn.linkedin.com/pub/eric-cherng/1/3b2/b52
 
- Bluecom (E-commerce solutions): Patrick Deloy, CEO
http://cn.linkedin.com/in/patricknxg

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