Brand Building & e-Commerce

Jun 10 2010

Date :

Thursday, June 10, 2010 at 06:45 pm

Address :

CCIFC - Shanghai
2/F, Mayfair Tower, 83 Fu Min Road,
Jing An District, Shanghai 200040

Access map

Keywords : Asia

L'Atelier BNP Paribas is pleased to invite you to the next cocktail conference:

Brand Building & e-Commerce
More than 100 million online shoppers in China

                          In partnership with

Tuesday, 15th June 2010
From 2:00 pm to 6:00 pm
CCIFC - Shanghai
2/F, Mayfair Tower, 83 Fu Min Road,
Jing An District, Shanghai 200040
Tel: +86 (0) 21 61 32 71 00
Fax: +86 (0) 21 61 32 71 01

Market Introduction

The rapidly evolving Chinese internet space is rightly seen as an ideal channel to reach the emerging middle class of consumers. China's internet population now exceeds 400 million people, with more than 100 million online shoppers.

During the exponential market growth in the second half of this decade, many Fortune 1000 companies from various industries (cosmetic, apparel, fashion, retail, consumer goods, furniture and even services) began to build their e-commerce strategy.

Invited Companies

P1 is the leading invite only community for China’s affluent class. P1 provide  personal and business networks and online as offline social tools and activities. P1 currently has 650,000 high quality members in China and  collaborates with world’s top brands. is an online shop specializing in the sales of luxury imported food and drinks all over China. was created in December 2007 with a philosophy based on several simple principles: Authenticity, Accessibility, Price, Commitment & Interactivity.

Eno is a lifestyle apparel, accessories and footwear brand targeting China youth aged 18 – 24.  Eno’s leading edge business model keeps eno very close to Chinese consumers via fast retailing infrastructure, short production lead times, open source product design process and interactive grassroots marketing.

Panel Session

Tor Petersen – CEO at ENO

Tor has spent the last 18 years building brands in China and Asia and has had various operations and product marketing roles for Nike in Korea, Taiwan and China. Tor spent few years working for Coca-Cola, managing the Sprite brand across Asia before becoming an entrepreneur in 2000. Tor is also co-founder of Zou Marketing Ltd., one of China’s leading sports marketing agencies.

Robin Lu – Head of e-Commerce at Sephora China

Robin is working for over 7 years  in eCommerce & retailing, eCRM & Direct Marketing. Robin works on eCommerce strategy planning, setup and operation, CRM and direct marketing projects. Before joining SEPHORA China, Robin worked for Bertelsmann China and AIG.

Hélène Saurais – e-Commerce Manager at Adidas China

Helene is working in the retail industry in China for over 5 years, taking different roles such as Retail operations or CRM manager in Adidas. She has now accepted the exciting challenge to launch the first Adidas e-Commerce platform in China.

Michael Zhang - VP General Store Purchasing Department of 360Buy

Michael holds an MBA in Cooperate Strategy and Economic Policy from Maastricht School of Management. He was before General Manager at Shanghai Garchi Garments Co. Ltd., Vice General Manager of Retail & Franchise BU for Shanghai Goodbaby Child Products Co. Ltd., Consulting Manager for Accenture (China) in Management Consulting Co. Ltd., Manager in METRO (China) Cash & Carry HQ and Manager in WAL-MART (China) HQ.

Detailed Agenda

14:00 - 14:30
Welcome Drink
14:30 - 15:00
Conference Intro | Chinese e-Commerce landscape
15:00 - 15:30
Success story | The rise of 360Buy
15:30 - 16:00 | First social media designed for affluent class
16:00 - 16:30
Yangjiu | Luxury wine & food for Chinese market
16:30 - 17:00
Panel discussion: Brand building & e-Commerce
17:00 - 18:00
Cocktail - Networking

See the video


About 360buy Jingdong Mall

360buy Jingdong Mall is the biggest 3C online retailer of the B2C market in China. It is one of the most popular and powerful E-Business website in the China's E-Business field.The 360buy’s service philosophy is "People-oriented" and promises to provide kindly Omni-directional services for personal and business users. 360buy has been established by Qiangdong Liu at the beginning of 2004.

* 3C stands for Computer, Communication, and Consumer Electronic


About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.


About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.

Digital Business Club

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