BtoB and digital, act as BtoC!

Jun 11 2014


Panel Discussion to understand how BtoB companies in China can benefit from digital technologies and use BtoC techniques to make engaging BtoB marketing, sales Leads generation, raise awareness...

The panelists will share their expertise of collaborative tools usage (Yammer, Salesforce), digital marketing campaigns and SEO/SEM strategies for BtoB companies.



- DuPont Asia Pacif, Ltd:
Helen Yang, Managing DirectorCorporate Marketing & SalesNorth Asia, Australia, New ZealandDuPont China Holding Co., Ltd
Helen Yang is currently Managing Director of Corporate Marketing & Sales for North Asia, Australia, and New Zealand, with responsibility for enabling accelerated business growth through advancing sales, marketing and innovation competencies, driving growth in strategic industries, and building a strong commercial talent pipeline.
Helen transferred to China from the United States in 2002. For the first four years in China, she was the Regional Director for Asia Pacific for one of the strategic business units in DuPont. In the United States, Helen held various positions in different business units and locations. Her experience spans sales, marketing, supply chain, research & development, and human resources, with both regional and global responsibilities.

- Roquette:
Thomas James-Flawn: E-Manager

James Flawn-Thomas is a seasoned technology leader who has fostered digital transformation in Europe, the US and more recently in China and India. He is currently head of IT at Roquette for the Asia Pacific region focusing on corporate Information Systems, both transaction and analytics, but also on digital marketing initiatives. He holds a Masters of Engineering and is candidate to a Masters of Business Administration from NYU Stern, HEC Paris and London School of Economics.

- Frontiers Digital:
Eddie Choi, founder and Digital marketer.
He has been deeply involved in the digital marketing industry for years.Eddie is the founding partner of Frontiers Digital – a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively.

-Hult business school:
Shaun Carver, Director of operations
Shaun Carver has been a leader in the international education industry for over 12 years. Shaun has developed a deep understanding of the issues involved in setting up, managing, marketing,
Since 2002, Shaun has worked to improve the quality of international higher education programs, created more links between China and Western educational institutions, through meaningful extracurricular and life enhancing experiences. Shaun is an active member of the Rotary Club in Shanghai and is a strong supporter of social entrepreneurship programs.


Date :

Wednesday, June 11, 2014 at 06:00 pm

Duration :


Address :

HULT International Business School
Shanghai Office/Campus:
4th Floor, Jinling Haixin Building 666 Fu Zhou Road (corner Guangxi Lu)
Huangpu District, Shanghai 200001, China


Access map


18:00 Gathering with food and Beverages

19:00 Conference

I. Introduction, Market figures

II. Panel Discussion

> Digital Strategy: How to use BtoC techniques for communication, sales and marketing ? 

> Social Networks in China: How BtoB companies are using them, for which objective ? 

> Digital collaborative tools: How digital suppport daily activities ? 

III. Case study


21:00 Conclusion





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