BtoB and digital, act as BtoC!

Jun 11 2014


- DuPont Asia Pacif, Ltd:

Helen Yang, Managing DirectorCorporate Marketing & SalesNorth Asia, Australia, New ZealandDuPont China Holding Co., Ltd
Helen Yang is currently Managing Director of Corporate Marketing & Sales for North Asia, Australia, and New Zealand, with responsibility for enabling accelerated business growth through advancing sales, marketing and innovation competencies, driving growth in strategic industries, and building a strong commercial talent pipeline.
Helen transferred to China from the United States in 2002. For the first four years in China, she was the Regional Director for Asia Pacific for one of the strategic business units in DuPont. In the United States, Helen held various positions in different business units and locations. Her experience spans sales, marketing, supply chain, research & development, and human resources, with both regional and global responsibilities.

- Roquette:
Thomas James-Flawn: E-Manager

James Flawn-Thomas is a seasoned technology leader who has fostered digital transformation in Europe, the US and more recently in China and India. He is currently head of IT at Roquette for the Asia Pacific region focusing on corporate Information Systems, both transaction and analytics, but also on digital marketing initiatives. He holds a Masters of Engineering and is candidate to a Masters of Business Administration from NYU Stern, HEC Paris and London School of Economics.

- Frontiers Digital:
Eddie Choi, founder and Digital marketer.
He has been deeply involved in the digital marketing industry for years.Eddie is the founding partner of Frontiers Digital – a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively.

-Hult business school:
Shaun Carver, Director of operations
Shaun Carver has been a leader in the international education industry for over 12 years. Shaun has developed a deep understanding of the issues involved in setting up, managing, marketing,
Since 2002, Shaun has worked to improve the quality of international higher education programs, created more links between China and Western educational institutions, through meaningful extracurricular and life enhancing experiences. Shaun is an active member of the Rotary Club in Shanghai and is a strong supporter of social entrepreneurship programs.


Date :

Wednesday, June 11, 2014 at 06:00 pm

Duration :


Address :

Shanghai Campus
Jinling Hai Xin Building
666 Fu Zhou Road

Access map

Keywords : Asia-Pacific

Panel Discussion to understand how BtoB companies in China can benefit from digital technologies and use BtoC techniques to make engaging BtoB marketing, sales Leads generation, raise awareness...

The panelists will share their expertise of collaborative tools usage (Yammer, Salesforce), digital marketing campaigns and SEO/SEM strategies for BtoB companies.

DuPont Asia Pacific,Ltd:

DuPont Asia Pacific, Ltd. provides science based solutions. The company serves agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation, and apparel industries. It has operations in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The company was founded in 1983 and is based in Tokyo, Japan. Dupont Asia Pacific, Ltd. operates as a subsidiary of E. I. du Pont de Nemours and Company.


Roquette is a French based family owned company which produces more than 650 by-products from the starch extracted from corn, wheat, potatoes and peas.Founded in 1933, Roquette has grow to become the leader in starch production in Europe and the number four ranked producer of starch worldwide and the leader in the production of Polyols.Roquette employs more than 6,600 people globally and achieved a turnover of over 2,5 billion euros in 2011

Hult International Business School:

Hult International Business School (formerly known as the Arthur D. Little School of Management) is a business school with 5 campuses.including one in China, Shanghai. In 2012, it graduated 2,000 students from its MBA, Executive MBA, Master and Bachelordegree programs.The school is accredited by the New England Association of Schools and Colleges[4] and the Association of MBAs.The school has also been accredited by the British Accreditation Council of Independent Further and Higher Education.Hult is a member of the Association to Advance Collegiate Schools of Business (AACSB).

Frontiers Digital:

Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) – the leading global event series for search and social marketing with a focus on tactics and best practices.




18:00 Gathering with food and Beverages

19:00 Conference

I. Introduction, Market figures

II. Panel Discussion

> Digital Strategy: How to use BtoC techniques for communication, sales and marketing ? 

> Social Networks in China: How BtoB companies are using them, for which objective ? 

> Digital collaborative tools: How digital suppport daily activities ? 

III. Case study


21:00 Conclusion




- DuPont Asia Pacif, Ltd: Helen Yang, Managing DirectorCorporate Marketing & SalesNorth Asia, Australia, New ZealandDuPont China Holding Co., Ltd-

- Roquette: Thomas James-Flawn: E-Manager

- Fronters Digital: Eddie Choi, founder and Digital marketer.

-Hult business school: Shaun Carver, Director of operations

Moderator :
Julie landau, l'Atelier BNP Paribas Asia, COO

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