Developing e-Commerce activities in China

May 15 2012

Date :

Tuesday, May 15, 2012 at 02:00 pm

Address :

Regus Conference Centre
35/F, Central Plaza, 18 Harbour Road, Wanchai
Hong Kong

Access map

  • Arvato, Bertelsmann
Keywords : Asia-Pacific

L’Atelier BNP Paribas is proud to invite you to attend the next event of the Digital Business Club:

Developing e-Commerce activities in China
How to increase online sales through advanced technologies and processes

In partnership with
P1.CN & Same Same logo

Event Introduction

Online shopping is exploding in China, having reached RMB 774 billion in total transaction value at the end of 2011. Business-to-consumer (B2C) component has been the most dynamic segment, accounting for more than 23% of online sales transactions. By 2015, China will be the world’s leading e-commerce market, and B2C e-commerce will represent more than 40% of total online sales.

In this context, e-commerce has evolved into a must-have for any business aiming to expand in China. Companies are looking to differentiate their e-commerce offerings with emerging innovations such as social media integration, rich user interface, and smart commerce to keep up with customer needs. However, these advanced features can also add to the cost and complexity of e-commerce operations. Hence, managers are facing difficulties in finding the right solution that will maximize their business performance.

In order to address these topics and create more visibility for e-commerce solutions in China, L’Atelier is organizing a conference entitled “Developing e-Commerce activities in China”, gathering IT and marketing specialists to present market insights and discuss how advanced e-commerce technologies can help brands and retailers to boost their online sales.


  • The current e-Commerce market in China (Patrice NORDEY)
  • Driving Online Sales through Performance Marketing (Anna CHAN, iClick)
  • Improving e-Commerce performance through end to end process optimization and right IT solutions (Gary CHU, arvato)
  • Q&A
  • Cocktail buffet and networking

How to attend?

  • By invitation only
  • This event is dedicated to brands and retailers looking to expand their e-commerce capabilities (not open to service providers)
  • Free for members and non members of the Digital Business Club

If you need more information, please contact Michael Podevyn:

About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.

About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.
Become a member

Keynote speakers

PATRICE NORDEY, CEO of L'Atelier BNP Paribas Shanghai

Patrice Nordey is the CEO of L'Atelier BNP Paribas | Asia. He lives and works in Shanghai, China. Economist graduated from Sciences-Po Paris, he is the co-founder in 1998 of, a Web B2B portal acquired in 2008 by the TV broadcasting company "M6 Group", a leading entertainment media company in France. Mr. Nordey joined BNP Paribas Group in 2002. For several years he coordinated the "Internet-Intranet Group", a transversal task force gathering all major web divisions of the bank, structured with a direct reporting line to the executive committee of BNP Paribas.

In 2005, Mr. Nordey launched the first Asian division of "L'Atelier", the innovation and research agency of BNP Paribas. L'Atelier is the dedicated innovation advisor of the holding company, and serves other international groups (Renault, Total, Lagardère, Air France, Veolia, IBM, Microsoft, Pages Jaunes, La Poste, Cetelem, CortalConsors, etc) to assist them in building efficient digital strategies: e-commerce, digital communication, business model, investments, innovation catalyst, trends scouting.

GARY CHU, Vice President of arvato Asia Business Development

Gary is an e-commerce and CRM expert with over 15 years of industry experience. Since joining arvato in 2002, he has established and managed over 50 CRM and e-commerce projects for global companies spanning several industries. Over the years, Gary led the design and implementation of innovative e-commerce models for premiere brands in cosmetics, retail, and fashion.  He also helped launch CRM programs for leading companies in the automobile, telecom, and domestic aviation sectors. Gary holds a bachelor’s degree from Tsinghua University and an EMBA from HKUST-Kellogg.

ANNA CHAN, Managing Director of HK, Singapore & Taiwan of iClick Interactive

Anna is the Managing Director of HK, Singapore & Taiwan at iClick Interactive. She is responsible for the overall management of the company’s operations in HK, Singapore and Taiwan, adapting operating structures and processes that competitively positioned the company to achieve substantial growth. Anna was previously the Chief Digital Officer at Leo Burnett Hong Kong, overseeing Leo Burnett Hong Kong’s digital products, encompassing digital strategy, display, search, social media and mobile. Prior to Leo Burnett, Anna was the Managing Director of Reprise Media (under IPG) in Asia. She also held positions in Yahoo! Hong Kong, working with corporate brands in developing pioneering online strategies. Among Anna’s former clients are Microsoft, Langham Hotels, Max Factor, Tiffany, NP360, SmarTone Vodafone, Wyeth , HKTDC, Hang Seng Bank and Charles Schwab. In general, Anna has more than 12 years of digital experience in Asia Pacific. Thanks to this experience, she is a regular speaker at Online Marketing conferences and she is regularly quoted In the press and in industry journals.

About Bertelsmann and arvato

Bertelsmann AG is the largest global media and service group in the Fortune 500. As part of Bertelsmann, arvato entered China in 2001 and has since provided advanced business process solutions as a strategic partner to various global companies - L'Oreal, LVMH, Microsoft, P&G, China Telecom, Air China etc. -- taking leadership in CRM and e-commerce. Basing on the full operational competencies in marketing, IT, customer service, warehouse management, logistics, and financial service, Bertelsmann and arvato are expanding the value chain by investing in intelligent innovations in digital marketing, analytics, data mining and consulting.

About iClick Interactive

Established in 2009 by a group of Internet veterans and technology experts, iClick is a leading online performance marketing solution provider in Asia, offering a comprehensive range of services that covers strategic planning, market and segment analysis, advertising campaign setup, data tracking, on-going optimization and analytics on media effectiveness as well as ROI. iClick maintains a strong presence in the region with offices in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, Singapore and Korea.

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