Sep 23 2014
Tuesday, September 23, 2014 at 06:30 pm
Hero Center (Soho Building)
28 East Yuyuan Road
Cross the building to the backyard, 1F
Shanghai, Jing'An area
In China's digitally driven market, consumer journey could begin anywhere: the traditional purchase funnel doesn’t exist anymore.
With online to offline rapid growth, The point of sales becomes a new digital asset that retailers need to connect with the online sphere, in order to bring the consumer at the center of their digital strategy.
In this panel discussion, L’Atelier Asia will introduce “Digital innovation at the point of sales in China”. Our experts will illustrate the interactions you can create within the customer journey. In this session, you will have a clear overview of the insights you can obtain with in-store measurements and analysis, and how to anticipate the messages your customers may like to hear from your brand.
Solutions: Augmented reality, interactive touch screens, In-store analytics, iBeacon...
Tuesday September 23rd
from 6:30 pm to 9:30 pm
Conference starts at 7:00pm
Round Table and live demo
1Shi interactive media :
Creating outdoor and in-store Digital innovation such as augmented reality or 3D to attract customers.
The Shanghai based start-up 1Shi is acting in the new field of interactive entertainment. The aim is to attract customers to participate in games, while brand communication, video and content are generated by the activities and participants, and spread to internet.
Carlipa’s mission is to help marketing, operational and top management of famous brands, to optimize the retail outlet performance, thanks to the use of digital communication technologies (interactive Multi-touch displays, Screens, Automated assistance for customers…)
ShoppAnalytics by Fluxer is a technology uses existing infrastructure to collect and analyze massive volumes of data on in-store shopping behavior and overall store performance. It gives retailers the ability to identify opportunities for growth, execute change, and measure success.
Open China :
Open China will introduce a new Augmented Reality solution for merchandising. This technology is the integration of digital information with live video or the user's environment in real time.
From differentiating ground breaking promotional activities to industrial applications, AR can apply to any product or industry to improve customers engagement, to develop brand recognition, and to increase market shares and revenues.
Walkin Application on iPhone and Androids rewards customers only by walking in stores and is now linked with in-store technology through iBeacon to enhance customer experience.