Apr 05 2012
Thursday, April 05, 2012 at 10:00 am
5th floor Piazza San Fedele, 2 20121 Milan, Italy
Digital Luxury Conference with P1.CN, the social network for affluent Chinese consumers
Connecting your luxury brand to China's social influencers
In partnership with
The luxury market in China will be the biggest in the world by 2015. Moreover, this rapid growth is driven by the world’s youngest luxury consumers, with more than 80% of buyers younger than 45 years old. This is the same demographic that spends the most time online, and whose purchasing decisions are increasingly influenced by digital channels.
This unique combination of rapid market growth and widespread digital adoption can be both exciting and daunting for marketers who aim to tap this huge potential. More brands are trying to integrate social media into their campaigns, but at the same time they can also be overwhelmed by its pace and complexity. They realize that this channel is important, but the challenge remains: How can luxury brands connect to China's social influencers?
L’Atelier is organizing a series of conferences in Shanghai, Paris, and Milan to present P1.CN to the luxury industry. It will be the opportunity for luxury professionals to discuss the various strategies needed to be deployed to engage China’s affluent consumers through social media.
PATRICE NORDEY, CEO of L'Atelier BNP Paribas Shanghai
Patrice Nordey is the CEO of L'Atelier BNP Paribas | Asia. He lives and works in Shanghai, China. Economist graduated from Sciences-Po Paris, he is the co-founder in 1998 of Neteconomie.com, a Web B2B portal acquired in 2008 by the TV broadcasting company "M6 Group", a leading entertainment media company in France. Mr. Nordey joined BNP Paribas Group in 2002. For several years he coordinated the "Internet-Intranet Group", a transversal task force gathering all major web divisions of the bank, structured with a direct reporting line to the executive committee of BNP Paribas.
In 2005, Mr. Nordey launched the first Asian division of "L'Atelier", the innovation and research agency of BNP Paribas. L'Atelier is the dedicated innovation advisor of the holding company, and serves other international groups (Renault, Total, Lagardère, Air France, Veolia, IBM, Microsoft, Pages Jaunes, La Poste, Cetelem, CortalConsors, etc) to assist them in building efficient digital strategies: e-commerce, digital communication, business model, investments, innovation catalyst, trends scouting.
SOPHIA PAN, Founder and COO of P1.CN
Sophia Pan is the co-founder of P1.CN, together with Mr Yu Wang in 2007 they established P1.CN the social network service for China’s affluent. She is a double master's degree-holder from Sweden's Stockholm School of Economics with a Master in Finance and International Law. Pan is a young entrepreneur with great passion and a deep understanding of both Chinese and western cultures.
Prior to establishing P1.CN worked for Price Waterhouse Coopers in Sweden, where she led the Scandinavian-China division. She also worked as a corporate lawyer for Hellstrom law firm in Stockholm, handling investment projects between China and Sweden. At present, Pan heads the marketing and sales development sector for P1 in greater China, following her previous leadership in various departments of the company throughout the last four years.
Ms Pan was awarded the “TENG FEI” award in 2010, together with Robin Li, CEO of Baidu.com, and Charles Zhang, CEO of Sohu.com, an award given to honor the “Top 50 Chinese Western-Return Entrepreneurs” in China. Independently, Panis also the Co-Founder of the Young IT EntrepreneurClub in Beijing, a unique elite club that contains 40 entrepreneurs in IT who were born in 80’s.
- Overview of the digital luxury market in China
- P1.CN company introduction and presentation on China's social influencers
- Q&A with attendees
How to attend?
- By invitation only (not open to service providers, including agencies and consulting companies)
- This event is dedicated to Luxury Brand Owners and Retailers
Need more information please contact Joan YANG:
P1.CN is an exclusive social network connecting China’s exceptional people. The invitation-only platform enables members to keep up to date with their close circle of friends and connect with other like-minded people in a trusted environment. In addition to being a high-end social platform, P1.CN acts as a pacesetter for top brands, art, fashion, culture and international lifestyle to access the P1 members who are the real life influencers in China. P1.CN currently has more than 2 million members in 10 cities and provinces.
About the organizer
L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.