Email Marketing in Social Media Age

Jun 16 2011



Date :

Thursday, June 16, 2011 at 08:30 am

Address :

Longemont Shanghai Hotel

Cloud Nine Plaza
1116, West Yan'an Road
200052 Shanghai

Access map

L’Atelier BNP Paribas is proud to invite you to attend the next conference of the Digital Business Club:

Email Marketing in Social Media Age
Integrating email with e-commerce & social media accelerators

                          In partnership with

Thursday, 16th June 2011
From 8:30 am to 1:30 pm
Cloud Nine Plaza, Longemont Hotel
1116, West Yan'an Road
Changning District, Shanghai 200052

With the testimony of

Jigocity - logoJigoCity Group Buying is an international company with offices in Australia and China. JigoCity leverages the power of group buying to give people a smarter way to see their city.

Rebecca Loviconi - emailvision Rebecca Loviconi,
Country Manager,
Emailvision China
Patrice Nordey - L'Atelier Patrice Nordey, CEO,
L’Atelier (Shanghai) Ltd.
BNP Paribas Group

Conference highlights

  • Top 10 Trends of eMail Marketing in China, 2011 – L’Atelier
  • Implementing efficient eMail Marketing Campaigns in China - Emailvision
  • (Testimony) e-Mail marketing for Group buying services - JigoCity Group
  • (Round table) Exploring challenges & opportunities for brands


Networking Cocktail – Buffet

See the video


  • By invitation only (not open to service providers)
  • This conference is dedicated to Brand owners, Retailers, Products manufacturers
  • Free for members and non members of Digital Business Club
  • Members will receive the new edition of Retention E-Mail Marketing For Dummies

Conference introduction

China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while continuously booming. As a result, forecasts place China as the biggest e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of online purchases. In the mean time, promotional email is still one of the most favored channels for Chinese online consumers to hear from brands and retailers. Therefore, efficiency of Email Marketing strategies will determine companies’ success in China e-Commerce market. But facing the complexity of China’s digital environment, how can brands smartly play with email marketing so as to influence online consumers and promote visibility ?

Additionally, the forever transforming digital world has pushed Email Marketing into an unthinkable era of Social Media. Integrating email with social media accelerators like social networking, blogging, mirco-blogging, bookmarking, reference etc has become an emerging trend as well.

Thereby we wish you to join us to explore the new dimension of Email Marketing in China. This event should be beneficial to any brand which would like to acquire in-depth insights and inspirational ideas on the convergence of Email-Marketing and Social Media. Ultimately we hope it would impact your way of doing e-Commerce.

Detailed Agenda

8:30 – 9:00 Welcome coffee
9:00 – 9:30 Top 10 Trends of eMail Marketing in China 2011
Mr. Nordey, CEO L’Atelier (Shanghai) Ltd.
9:30 – 10:00 Implementing efficient eMail Marketing Campaigns in China
Ms Loviconi, Country Manager, Emailvision China
10:00 – 10:30 e-Mail marketing for Groupon-like services at JigoCity Group
VP China,
10:30 – 11:30

Exploring challenges & opportunities for brands (Round table)

Mrs Sylvia PENG, Product Manager, JigoCity China
Mr Robin Lu, e-Commerce Director, Levi Strauss & Co
Mr Rand Han, Founder & Strategy Director, Resonance China
Ms Rebecca Loviconi, Country Manager, Emailvision China
Mr Patrice Nordey, CEO APAC, L'Atelier BNP Paribas

11:30 – 11:45 Closing remarks
11:45 – 13:30 Networking Cocktail - Buffet

Please confirm your attendance to Cecilia WU , Tel: (+86) 21 6281 0333 ext.205


About Emailvision

Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 18 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners.

Internet sites : and


About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.


About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.

Digital Business Club

Legal mentions © L’Atelier BNP Paribas