How brands and retailers can maximize e-commerce performance

Mar 21 2012

Date :

Wednesday, March 21, 2012 at 01:30 pm

Address :

Kathleen's 5
5th Floor, Shanghai Art Museum, 325 West Nanjing Road

Access map

  • Arvato, Bertelsmann
Keywords : Asia-Pacific

L’Atelier BNP Paribas is proud to invite you to attend the next event of the Digital Business Club:

How brands and retailers can maximize e-commerce performance
Increasing online sales through advanced processes & technologies

In partnership with
           P1.CN & Same Same logo

Event Introduction

Online shopping is exploding in China, having reached RMB 774 billion in total transaction value at the end of 2011. Business-to-consumer (B2C) component has been the most dynamic segment, accounting for more than 23% of online sales transactions. By 2015, China will be the world’s leading e-commerce market, and B2C e-commerce will represent more than 40% of total online sales.

In this context, e-commerce has evolved into a must-have for any business aiming to expand in China. Companies are looking to differentiate their e-commerce offerings with emerging innovations such as social media integration, rich user interface, and smart commerce to keep up with customer needs. However, these advanced features can also add to the cost and complexity of e-commerce operations. Hence, managers are facing difficulties in finding the right solution that will maximize their business performance.

In order to address these topics and create more visibility for e-commerce solutions in China, L’Atelier is organizing a conference entitled “How brands and retailers can maximize e-commerce performance”,  gathering IT and marketing specialists to present market insights and discuss how advanced e-commerce technologies can help brands and retailers boost their online sales.


Keynote speakers

GARY CHU, Vice President of arvato Asia Business Development

Gary is an e-commerce and CRM expert with over 15 years of industry experience. Since joining arvato in 2002, he has established and managed over 50 CRM and e-commerce projects for global companies spanning several industries. Over the years, Gary led the design and implementation of innovative e-commerce models for premiere brands in cosmetics, retail, and fashion.  He also helped launch CRM programs for leading companies in the automobile, telecom, and domestic aviation sectors. Gary holds a bachelor’s degree from Tsinghua University and an EMBA from HKUST-Kellogg.

RICKY NG, China General Manager of iClick Interactive

Ricky Ng is currently the China general manager of iClick Interactive. At iClick, he has led the China team in leveraging the company’s technological expertise to manage internet marketing strategies and provide marketers with maximum efficiency and ROI. Prior to iClick, Ricky was a business director at Tetris Media and a senior business manager at Yahoo Search Marketing. Ricky graduated from the Chinese University of Hong Kong with a bachelor’s degree in systems engineering.


Event highlights

  • Overview of the e-commerce market in China
  • Performance marketing through optimization and data
  • Improving e-Commerce performance through end to end process optimization with right IT solution 
  • Roundtable session
  • Demo of innovative mobile commerce
  • Networking session with special guest from Mogujie


How to attend?

  • By invitation only (not open to service providers)
  • This event is dedicated to brands and retailers looking to expand their e-commerce capabilities.
  • Free for members and non members of Digital Business Club

If you need more information, please contact Joan YANG:


About Bertelsmann and arvato

Bertelsmann AG is the largest global media and service group in the Fortune 500. As part of Bertelsmann, arvato entered China in 2001 and has since provided advanced business process solutions as a strategic partner to various global companies - L'Oreal, LVMH, Microsoft, P&G, China Telecom, Air China etc. -- taking leadership in CRM and e-commerce. Basing on the full operational competencies in marketing, IT, customer service, warehouse management, logistics, and financial service, Bertelsmann and arvato are expanding the value chain by investing in intelligent innovations in digital marketing, analytics, data mining and consulting.

About iClick Interactive

Established in 2009 by a group of Internet veterans and technology experts, iClick is a leading online performance marketing solution provider in Asia, offering a comprehensive range of services that covers strategic planning, market and segment analysis, advertising campaign setup, data tracking, on-going optimization and analytics on media effectiveness as well as ROI. iClick maintains a strong presence in the region with offices in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, Singapore and Korea.

About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.

About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.                                                                                                                                                                                            Become a member

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