Social Branding for Luxury in China

Mar 08 2012

Date :

Thursday, March 08, 2012 at 06:30 pm

Address :

Kathleen's 5
5th Floor, Shanghai Art Museum, 325 West Nanjing Road

Access map

Keywords : Asia-Pacific

L’Atelier BNP Paribas is proud to invite you to attend the next event of the Digital Business Club:

Social Branding for Luxury in China
Connecting your luxury brand to China's social influencers

Event picture

            In partnership with

         P1.CN & Same Same logo

Special Guest

  • Rachel Zhu, Marketing Manager, Chaumet



Event Introduction

The luxury market in China will be the biggest in the world by 2015. Moreover, this rapid growth is driven by the world’s youngest luxury consumers, with more than 80% of buyers younger than 45 years old. This is the same demographic that spends the most time online, and whose purchasing decisions are increasingly influenced by digital channels.

This unique combination of rapid market growth and widespread digital adoption can be both exciting and daunting for marketers who aim to tap this huge potential. More brands are trying to integrate social media into their campaigns, but at the same time they can also be overwhelmed by its pace and complexity. They realize that this channel is important, but the challenge remains: How can luxury brands connect to China's social influencers?

L’Atelier, in coordination with P1.CN and SAME SAME, is organizing a conference entitled “Social Branding for Luxury in China” to discuss these issues and more. This event will surely be beneficial for luxury brands adapting to the fast-changing digital landscape, guiding marketers to make better decisions on how to engage China’s affluent consumers through social media.


Detailed Agenda

18:30 – 19:00
Welcome drink
19:00 – 19:30 Why luxury brands cannot miss the social media wave
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
19:30 – 19:30 Partners introduction
Sophia Pan, COO&Founder, P1.CN
Michel Campan, Managing Partner, SAME SAME
19:50 – 20:10 What affects social influencers’ lifestyle choices and how to engage them
Ann Wang, Business Development Director, P1.CN
20:10 – 20:30 How luxury brands have adapted their marketing strategy to social influencers
Victor Yang, General Manager, SAME SAME (China)
20:30 – 21:15 Round Table: discussing the impact of social media for luxury brands in China
Rachel Zhu, Marketing Manager, Chaumet
Sophia Pan, COO&Founder, P1.CN
Michel Campan, Managing Partner, SAME SAME
From 21:15 Dinner & Networking 

How to attend?

  • By invitation only (not open to service providers)
  • This dinner event is dedicated to Luxury Brand Owners and Retailers
  • Free for members and non members of Digital Business Club

Need more information please contact Joan YANG:


About P1.CN

P1.CN is an exclusive social network connecting China’s exceptional people. The invitation-only platform enables members to keep up to date with their close circle of friends and connect with other like-minded people in a trusted environment. In addition to being a high-end social platform, P1.CN acts as a pacesetter for top brands, art, fashion, culture and international lifestyle to access the P1 members who are the real life influencers in China. P1.CN currently has more than 2 million members in 10 cities and provinces.                            


SAME SAME but different is a new concept of digital agency with strong communication DNA, serving premium and luxury brands, in Paris and Shanghai. SAME SAME has three main focus: social media, digital strategy and content, e-commerce. We work with world’s top brands: Longchamp, Van Cleef & Arpels, L’Occitane, Printemps, Louis XIII, etc.

About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.

About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.                                                                                                                                                  Become a member



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