L’Atelier BNP Paribas accompanies companies having recognized their urgent need to innovate, to rapidly develop and implement real, customer-centric service solutions, while collaboratively learning how to integrate this approach into their organisation in a sustainable manner!
“The dumbest mistake is viewing design as something you do at the end of the process to “tidy up” the mess, as opposed to understanding it is a “day one” issue and part of everything” - Tom Peters
In this phase L’Atelier leverages upon its unique network of experts and know-how to select the most fertile innovation ecosystem which will allow you to touch first hand the most appropriate experiences in your field of investigation (products, services, specific industries or specific market players) as well as challenging your current perception with relevant market influencers to ensure that you have the right perspective to move forward…
In this phase you start building things concretely, it is time to design, and make it real! Either you wish to improve upon an existing value proposition, or you wish to create a new one. The heart of this phase consists of identifying the right problem to solve, ...and you will solve it by designing the very first service mock-up of the solution to obtain immediate management, as well as user feedback!
In this phase your objective is to test the coherence of the experience created by this new service solution and the existing business model with those who are going to be the real project contributors, as well as the final users of your solution. This is a very exciting phase, as this is where your solution comes to life, and you get concrete feedback from real users, and the chance to integrate the customer’s voice!
Your creation is ready to take off and we are all excited about it but….let’s get our trusted professional designers to make it rock solid! L’Atelier sources the best, and most flexible designers on the market, on a worldwide expertise basis and according to your specific solution requirements. Why? To ensure you get a sustainable competitive edge over mainstream creative agencies!