Innovation & Research, Business & Finance
Well-targeted Apps the Key to Developing Applications Market in Africa
Published on May 24, 2012
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ForgetMeNotAfrica has launched mobile apps competitions in Kenya and Zimbabwe. The idea is to empower developers to create new commercial applications using commonly-used technology that respond to local needs.
B2B Marketing on Facebook Just as Important as on LinkedIn
Published on May 24, 2012
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Due to Facebook’s larger population and longer engagement times, B2B marketers must include it with LinkedIn in their social network strategy. Many such companies have acquired customers from the non-professional network successfully.
Companies Approve of ‘Consumerisation of IT’, But Are Not Necessarily Ready for It
Published on May 23, 2012
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Many companies are putting ‘Bring Your Own Device’ programmes in place, enabling staff to use their own mobile devices for work. This move, which has practically become a necessity, can bring real advantages but at the same time raises questions regarding security.
Customers Use Smartphones Differently Depending on Store Type
Published on May 23, 2012
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Smartphone owners bring their devices with them when they shop, and use them to research products and get coupons. But these practices differ greatly whether they are in a convenience store, grocer or electronics boutique.
Management, Marketing & Advertising, Business & Finance
American Hospitals Take Their Brands on to Social Media
Published on May 22, 2012
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Hospitals in the United States have recently been flocking to social media to communicate with their patients, raise awareness of issues and create loyalty.
Mobile Games: more gamers spend smaller amounts
Published on May 22, 2012
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Paid mobile game downloads will fall and microtransactions will rise in the next few years. The maturation of this market will create other changes in gamer spending habits.
Different Social Media Suit Different Types of Social Shopper
Published on May 21, 2012
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In the United States, social sites are increasingly making their mark as a tool serving the shopping public. But that doesn’t mean that every brand needs to focus the same level of attention on every site.
“Government might be the final frontier of innovation; this is what makes it exciting”
Published on May 19, 2012
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Interview with Shannon Spanhake, Deputy Innovation Officer for the City and County of San Francisco.
Smartphone Fans Have Less Strict Privacy Boundaries
Published on May 18, 2012
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Using a smartphone as opposed to a standard mobile phone has an impact on the way the user thinks, especially when it comes to his/her attitude to privacy.
Users like smartphones better than PCs to access social networking sites
Published on May 16, 2012
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Facebook has most engagement per user on the mobile platform. Twitter and other social network brands have much higher mobile access levels than computer access.
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