Antisocial Networking Sites Using Humor to Connect People

By March 24, 2008

Antisocial networking sites poke fun at social online communities and allow Facebook users to add a new dimension to their “friendships.”, for one, “remedies the one-sided perspective of Facebook by allowin

g you to manage enemies as well as friends.” Created in 2007 by MIT graduate student, Kevin Matulef, Enemybook is an application that allows Facebook users to add people as enemies,specify why they are enemies, share the new status with enemies, see if anyone lists them as an enemy, and even become friends with the enemies of their enemies.

Another site,, looks and operates much like Facebook with an evil twist. As described on the site, “Hatebook is an anti-social utility that disconnects you from the things YOU HATE.” Essentially an open forum for hating and being evil, the site pays homage to Dr. Evil of the famed Austin Powers movies and lets you befriend “other haters” in your neighborhood, track enemies on a Google “Evil Map,” as well as accumulate hate points to “show how evil you are.”

What’s the appeal of antisocial sites? “The temptation to poke fun at social networking sites probably stems from the fact that many people don't know how to make use of the personal connections they've forged online, said Michael Arrington, editor of Techcrunch, a blog about web startups, in Wired.

‘There are all these great social networks out there -- Orkut, Friendster, LinkedIn. But for the most (part) they exist to celebrate your connections,’ Arrington said. ‘People don't really know what to do once you're connected to somebody.’"

As much as these sites celebrate being antisocial, the fact remains that they are actually bringing people together in an online forum that doesn’t take itself too seriously.

By Kathleen Clark
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