Are EcoMoms Taking Over?

By February 20, 2008
Keywords : Smart city, Green, women

EcoMoms have made it to the front page of the New York Times. This is an impressive group of green moms, 9,000 altogether, and growing strong. A group that is representative of a very active subculture in Northern California where

I live. These women are on a mission and nobody can resist them, not even their husbands or children. They fill Whole Foods‘ parking lot with their Priuses, and are not shy about voicing their newly found green convictions all over the blogosphere, as in here, and here, and here.

Reading the article, one would be tempted to think that all is well on the mommy’s front, environmentally speaking. Until reality steps in. This morning, a friendly visit to my four year old neighbor’s house turned into an anthropological tour of American consumerism at its worst. Little Rachel wanted me to blow bubbles with her, and took me to her backyard. There, sitting in the middle of her parents’ picnic table, a big plastic thing dared me with its massive plastic construction. The Iplay Outdoor Bubble Machine from Target, ‘has a large capacity bubble mix tank for high volume bubble production’ and has a five star ‘guest rating’. It can be yours for $24.99.

The Iplay Outdoor Bubble Machine, unfortunately, is more representative of the reality of American moms today, than the EcoMom Alliance.

I only need to look at myself to understand why. As a mom, I have found it incredibly hard to resist the temptation of materialism, and I have documented my struggles often in this blog, as in here, and here, and here, and here. This being said, women do represent a positive force for the climate fight, as supported by all the latest research.
By Larmarguerite, a valued contributor of Atelier

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