Burger King's Campaign Too Spicy for Facebook

By January 21, 2009

Beginning last week Facebook users who had installed Burger King's "Whopper Sacrifice" application could "sacrifice" 10 of their friends in order to get a coupon for a free Whopper. Sacrificing here did not mean any harm made to t

he "victims," but removal them from their friends list. The more interesting part is that the friends were notified via the application that they had been "sacrificed for a Whopper." Unfortunately for Burger King, Facebook decided to block this notification feature of the application, arguing that it was "against the privacy rights of the users to notify friends that have been removed." The fast-food company then decided to disable the entire application, after users had "proved that their love for the Whopper was stronger than 233,906 friendships," according to the campaign's website.

We can only be sorry for Burger King, who had an original marketing idea and had highlighted at the same time how solid and sincere our "friendships" on Facebook can be. Fortunately, you can still send an "Angry-Gram*" to some of your friends to make them know how much they annoy you, since it doesn't threaten any social network with being dismantled by the greedy. The real question is: What will Burger King's next move to offer free burgers be?

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