Consumers Spend More Time On Mobile Apps Than the Web

By June 22, 2011
using the phone over the computer

As of this summer, Internet users are engaging with mobile applications more than with full and mobile Web combined. Analysis show these numbers supported by high mobile device shipping numbers.

A recent Flurry report shows that daily usage sees more time being spent on mobile applications than on desktop and mobile consumption. This analysis comes from comScore and Alexa Internet consumption data as well as adjusted mobile app data from Flurry Analytics.

Media has been shifting towards mobile, and these portable devices have become more Internet- and Web- native while being more widely employed. "In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments." At this time last year, daily Web consumption (64 minutes) was higher than mobile app usage (43 minutes). This month, Flurry found Web usage at 74 minutes daily, and mobile app usage at 81 minutes.

Flurry tracks multiple mobile platforms - iOS, Android, BlackBerry, Windows Phone and J2ME. The Web usage amount includes open Web, Facebook and mobile Web. These trends reflect a nine percent higher mobile app usage rate per average user over Internet use - from 43 minutes to 81 minutes, a 91 percent growth rate. This shows a usage pattern made up of more sessions per user, rather than longer sessions during the course of a day - and Internet usage has not grown in a similar way.

Since mobile device users are spending more time on apps, their behavioral patterns have changed. The greatest area of activity growth has been with games - 47 percent of mobile app consumption is within this category. After that, 32 percent of time is spent on social networking apps. The rest of the time is spent in much smaller proportions - nine percent on news, seven percent in entertainment, and five percent on other types of apps. But the first two categories far outperform the others with nearly eighty percent of app time. These categories are used more frequently and for longer session lengths.

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