Facebook's Like Button Gets Hit 65 Million Times a Day

By July 07, 2010

When you like a friend’s post on Facebook, you contribute to the 65 million daily Facebook likes. Think about it, that’s more than one daily like for one out of every nine Facebook users. Facebook growth has slowed a lot, a

ccording to figures from Inside Facebook. New U.S. sign-ups dropped from 7.8 million in May to 320,800 in June.

For the most part, the people joining Facebook right now are either younger or older than the 18-44 demographic that first filled up Facebook. The largest growth among U.S. users is among 13-17-year olds, followed by people in the 45-54 and 55-65 groups.

Interestingly, of the 45+ group, a sizable larger percentage of women are joining Facebook than men. In the 45-54 group, it’s a matter of 2:1, with 98 thousand women becoming new members, while only 48 thousand men did. Among older users, the difference is not quite as big, but it’s still there: 78 thousand million female sign-ups versus 45 thousand men.

Fifty percent of Facebook users log-in daily. If one thinks of one’s own behavior, that’s not really surprising. But when one telescopes that out to 250 million people – a sizable chunk of the world’s population – that’s incredible. The 65 million likes mentioned at the top of the article represent 26 percent of Facebook users.

It’s boring to pull out platitudes when talking about Facebook. But when you see a still-young service that can get 1/100th of the world’s population to undertake an action – any action – on a daily basis, that’s still an awesome feat, no matter how bored we are of Facebook stories.

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