Games are the Most Popular Apple Apps; Higher Income Brackets Download the Most

By April 08, 2009 4 comments

The majority of the most popular Apple apps, according to comScore’s tracking of February 2009 downloads, are Games or Entertainment. The most popular Apple app according to the number of downloads is Tap Tap Revenge, which has been downloaded by 32 percent of Apple App users. “Tap Tap’s success demonstrates that there is ample opportunity in the app space for any publisher to obtain significant distribution with a product that engages users," according to the press release accompanying the report. "Since the number of app users is growing nearly ten percent each month, that opportunity will only continue to grow for both existing and emerging app developers,” according to the press


12 of the 25 most downloaded apps were Games, and four (Backgrounds, Bubblewrap, Lightsaber Unleashed and Remote) were Entertainment.

Two of the top ten apps were social networks: Facebook, which was downloaded by 26 percent of users, and MySpace Mobile, downloaded by 23 percent.

Apple app users are 32 percent more likely to come from households making more than $100,000 a year, and over half (54 percent) are from households making more than $75,000 a year.

“The results indicated that app users were a particularly desirable audience because they were higher-than-average income consumers heavily engaged with online media content.”

This desirable demographic visits certain categories of sites more than average Internet users do. The top five are: Retail, Conversational Media (social networks and blogs), Entertainment, Sports and Search/Navigation.

Apple App users are more than three times more likely than the normal Internet user to visit gaming sites and social/communication/entertainment sites like AIM, Hulu, Twitter, Digg, iMeem and MTV.

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I know that I download mostly games for my apple. It makes sense if you think that most people who are using apple apps are young.

Submitted by David (not verified) - on April 08, 2009 at 02:10 pm

That makes a lot of sense, David. What was funny for me was to see that Pac Man was one of the most popular apps. The original Pac Man Fever took place in '82, the last time the economy was this bad, so the game's reappearance in this recession is even scarier than the Brewers making the playoffs only in '82 and '08, or people wearing Members Only jackets again.

Submitted by admin - on April 08, 2009 at 06:46 pm

That's true , games can give us more pleasure .
here I also have a good place :
there are many kinds of cheap and beautiful consumer electronics which really give me much fun , I like it very much!

Submitted by abby (not verified) - on April 09, 2009 at 02:24 am

[...] The iPhone happened. A significant amount of money being spent in the App Store is on games. Most of the apps downloaded from Apple are either listed under the categories games or entertainment. [...]

Submitted by Steam Heading to OSX « <3 Pixel (not verified) - on February 24, 2010 at 11:06 pm

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