Getting Employees to Work in Collaborative Mode Requires Human Support

By February 17, 2012 5 comments
Keywords : Digital Working, Europe

Q: How can a company encourage its employees to use 2.0 tools which have been put in place in order to foster collaboration and commitment? A: By bringing them into the decision-making process, training them, and rewarding them.

Interview with Jérôme Colombe, Head of Web Governance at Alcatel-Lucent, on the sidelines of the Enterprise 2.0 Summit held last week in Paris.

L'Atelier: We've seen that you don't make a success of 2.0 just by setting up an internal collaborative platform and then announcing that it's there. How can a company get its staff interested in the longer term?

Jérôme Colombe: We’ve noticed that the first signs of employee-engagement are the exchanges of ideas that begin when staff are trying to find solutions to all sorts of demands from top management - on company transformation, strategy, innovation, etc. Staff are often motivated to give their views on topics outside their own work field and this is an indication of the potential of Entreprise 2.0 to help employees go beyond the confines of their organisational structure or field.

However, this kind of engagement requires ‘maintenance’ to keep it going. Staff need to see a response to the ideas they’ve put forward, to know whether their suggestions have been put into practice, or what action has been taken to take them to the next level or apply them. Communication therefore comes into its own here for helping to manage ‘Maintenance 2.0’! In addition companies need an overall programme to orchestrate best practice and to push those who haven’t yet got involved in 2.0 to do so, by providing training.

L'Atelier: A fashionable concept these days is gamification. Do you see that as a good way of motivating staff to work on a collaborative platform? And if so, what system are companies likely to turn to?

Jérôme Colombe: We can appreciate that this is a very hot topic when we see the level of interest at every ‘2.0’ conference over the last few months. I would imagine that as a first step companies will test out several initiatives and measure the success (or failure) in meeting the objectives set. We can already see that the way the principles of gamification are taken on board tends to differ from section to section within an organisation or even from one country to another.

On the other hand, if staff training is set as the clear objective, I don’t think there’ll be any controversy. But as far as the adoption of the tools or more general involvement is concerned, a company will be taking a risk if it tries to do all the thinking for the staff. That’s why we wanted to test 2.0 adoption at Alcatel-Lucentwithout any constraints in order to try to understand employees’ needs and expectations by observing actual usage. We are now in a position to think of using gamification ideas to promulgate best examples of 2.0 usage to the maximum.

L'Atelier: Do you need a reward system?

Jérôme Colombe: That depends on the company and the means already deployed to reward staff initiatives without the gamification initiative. However, with gamification you can increase the type of reward and the knock-on effects - e-reputation, prizes, awards, status, etc. With our ‘Engage’ platform - the internal community at Alcatel-Lucent - we can measure levels of employee engagement using a system of points and rankings but without any relation to staff key performance indicators. We already try to reward our engineers’ innovative initiatives through our Alcatel-Lucent Technical Academy – ALTA, and entrepreneurial initiative through, for example, Défi Entreprendre, the French version of Alcatel-Lucent’s international ‘Entrepreneurial Boot Camp’. Altogether, around a hundred staff have so far been rewarded for their engagement and their contribution to the company’s technological excellence.

Page top


Hopefully, human support will always be required! We should be happy to confirm that news and manager's roles

Marc Bosvieux
Black Belt
Links 9 delta

Submitted by bosvieux (not verified) - on February 17, 2012 at 08:43 pm

une autre forme et une autre tonalite9 de cnaoumicmtion avec les publics de l'entreprise. La pre9sentation de Ste9phane LapeyradeServir des projets de socie9te9Pour Benjamin Benita d'Universcience, les me9dias sociaux

Submitted by Sunita (not verified) - on March 24, 2012 at 10:52 am

Competition is always good for consumers ,it's the same reason we get great prices on appliances and electronics , cars ect so if you reduce the preseure on the phone co's to compete prices will no doubt pay higher prices . and thousandes of people being out of work is never a good idea no matter how manny workers are there as far as verizion goes there prices are kinda high anyway so we then have less choices and thats never good.and you just know if t mobile had a better product att will just flush it away as in the casr of the aiwa sony merger for thoes of us who remember.

Submitted by cialis (not verified) - on March 26, 2012 at 08:50 am

Thanks for this great website i do realy apreciate!

Submitted by how to get rid of cold sores (not verified) - on May 05, 2012 at 01:38 am

yeah indeed it does :)
Net Libel

Submitted by jack (not verified) - on August 19, 2012 at 01:34 pm

Legal mentions © L’Atelier BNP Paribas