Health Professionals Increasingly Managing Their Careers on Social Networks

By April 05, 2012
doctor with tablet

More and more healthcare professionals are using social network sites when looking for work. This trend is reinforced, moreover, by their increasing use of mobile phones to access the sites, where they find not only information, but networking opportunities, job openings and even job offers.

Professionals in the health sector are making ever more use of social networks to further their careers, just under a third (31%) of them stating they have used a social site for job searching, compared with just one in five healthcare professionals in 2010. A study carried out by AMN Healthcare – a company which provides recruitment solutions to the healthcare sector – shows that nurses (33%) and nursing assistants (36%) use these sites most, followed by pharmacists (29%) and doctors (23%). And their efforts appear to be worthwhile: 11% have got to the interview stage, 9% have received a job offer, and 6% have actually found a new job, up from only 3% in 2010.

Going mobile

Almost half (48%) of the people surveyed use social networks for professional networking, the preferred network for three-quarters of respondents being Facebook, compared with 64% in 2010. Another rising trend is that people are increasingly using mobile phones to look for work. Healthcare professionals use job alerts on their mobiles much more efficiently than in the past to further their careers – 14% of those who do use alerts having received a job offer, while 8% have actually found a new job, as against just 1% in 2010. This approach is clearly increasing: 32% of those interviewed say they use their mobiles to access information on healthcare matters or with the aim of finding a job, compared with 12% in 2010.

Professionals in search of information

Healthcare professionals are now using both social sites and mobile devices to look for information. Some 54% state that they find educational material on social networks and 33% say they share articles and research with friends and acquaintances. However they use these channels much less intensively to communicate with their employer or their patients (18% and 8% respectively). As far as mobile phones are concerned, nearly a third (30%) say they are interested in downloadable applications, as against 10% in 2010.

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