How Can Google Wave Improves Your Enterprise's Workflow?

By May 21, 2010

One year after its launch, Google Wave is still one of the big subjects at Google I/O. How can Google Wave help enterprises improve their workflow? That was the question that the Wave team and Salesforce managers tried to answer.

Because most collaboration happens in small groups, enterprises need tools that can combine structured information – work processes, formalized rules – and unstructured information – casual, day-to-day interactions. Usually, companies' work habits separate these two kinds of information: one place for work processes, one place for chaos. Both are needed.

For both types of situations, Google Wave was conceived to be the main answer to collaboration needs - the perfect tool for semi-structured processes. New Google Wave features were announced at the conference that focus on user experience and efficiency. For example, Wave automatically highlights names on a to-do list, or strikes items as done.

To improve users' Wave experience, enterprises are strongly encouraged to develop simple applications or widgets that suit their specific needs. A strong focus has been made on the open collaboration platform and how all is about modular functionality and adaptation. Google Wave is a changing product specially imagined to fit to everyone needs after few developments.

This ready-to-go usability is what Salesforce attempted to illustrate with a detailed case study. The social network for companies has added personas and Facebook-like co-worker profiles, real-time feeds and chatter stream to its tool. But most of all, it is now synchronized with Google Wave in order to let co-workers chat, organize work and share documents more easily. Chat is the future of collaboration, and collaboration is the future of enterprise.

Furthermore, Google Wave could be soon developed for Android, even if nothing official has been announced at the conference.

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