Hulu. The Revolution of Premium Online Videos.

By March 13, 2008 1 comment

Hulu, the online video service, launches its Web site today,, making the largest variety of high-quality videos to US consumers legally accessible and free. offers an important selection of all genres and formats

, including television shows and feature films, in full-length episodes or clips, made available by the top broadcast networks, cable networks, movie studios and web-centric content providers including FOX, NBC, MGM, Sony Pictures Television, Warner Bros., and Lionsgate.. and many more. You can enjoy full-length episodes of The Simpsons, The Office and Prison Break , classics like Miami Vice and Buffy the Vampire Slayer, and clips from Saturday Night Live, Nip/Tuck, and others the morning after they air.   The elegant interface is very easy to navigate. It is all browser-based, with no unnecessary features, red stars or comments like competitor Although there are limited and not-so-disruptive commercial interruptions, you can watch your favorite television moments in high definition—which you cannot do on iTunes—without downloading any plug-in or having pop-up windows to resize. You can also easily clip, share and embed videos on your Web sites, including blogs and social networking sites. Enjoy an episode of The Office (Money):   “Hulu helps fans find great content wherever they are online,” said Peter Chernin, president and chief operating officer, News Corporation. “With tools that make sharing easy, Hulu encourages viral distribution. At the same time, Hulu’s distribution partners are some of the most visited on the Web, engaging consumers where they are already spending their time. This is a powerful combination.” In private beta since October 2007, over 5 million viewers have already watched videos in the past 30 days via or its extensive distribution network, according to Hulu. Hulu, a Los Angeles-based company founded in March 2007, is a joint venture owned by NBC Universal and News Corp, and has a received a $100 million investment from private equity firm Providence Equity Partners. Hulu is free but ad-supported. “The service, which cost $15 million to develop, makes money off of an assortment of pre-roll (played before the video starts playing) and limited interruption commercials. These are not quite as obtrusive as you might think, but still can be an eyesore in a world of DVRs and the thus far commercial-free YouTube.” explains Venture Beat. Currently, Hulu advertisers include: Best Buy, Chili’s, DirecTV, GM, Intel, Nissan, State Farm, Unilever, Wal-Mart and others. By Mathieu Ramage   FEEDBACK For comments on this article, email us at

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Submitted by The Apple Store, According to The Simpsons (not verified) - on December 01, 2008 at 12:42 pm

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