India quick review : banks & UX, Evernote & Tencent

By November 12, 2012
HDFC Bank

First-ever syndicated UX research report in India that quantitatively benchmarks online user experience of financial institutions / Integration of the Evernote application with Tencent's ONE Browser for Android mobile users in India

Sub-Standard User Experience of Online Car Loans Plague Indian Banks Websites

Out of 32 Prominent Banks in India, Only 1 Offers Decent User Experience to Customers Seeking Car Loans Online. Customers Actually Turn Away From Other Websites Due to Poor Usability. Released on the World Usability Day, the research report "Acquiring Car Loan Customers Online, UX Benchmark Research 2012", shows insights about the poor usability of banking websites in India that offer car loans to customers. This is the first-ever syndicated UX research report in India that quantitatively benchmarks online user experience of financial institutions. According to the report, the top 5 banks in the UX Index, in alphabetical order, are Axis Bank, HDFC Bank, ICICI Bank, State Bank of Hyderabad, and Tata Capital. The leading bank has a UX Index score of 75.31, while the worst is 18.07. The runners-up has a UX Index of 58.32, poor enough to turn customers away! Although foreign banks do offer car loans in India, none offer them online. New private banks lead the pack with an average score of 52.51. Contrary to popular belief, public sector banks actually provide overall better user experience than private banks. Out of 32, only 1 bank provides the complete process of applying for car loans online.

Evernote Launches Mobile Integration With Tencent's ONE Browser

They announced an integration of the Evernote application with Tencent's ONE Browser for Android mobile users in India and across the region. Evernote, with more than 650,000 users in India, is an that allows users to remember all aspects of their lives by creating notes, snapping images, recording audio, saving files and having everything synchronize across all devices and platforms, including phones, tablets and computers. ONE Browser, with approximately 40 million downloads worldwide, is a mobile browser designed by Tencent to serve global emerging markets where mobile user growth is increasing rapidly and 3G connections are becoming popular. ONE Browser's compression technology cuts download times and can reduce data costs by up to 85 percent. ONE Browser with Evernote integration is available for download on Google Play. The integration of Evernote with ONE Browser for Android allows mobile users to clip a webpage directly to their Evernote account with just one click. All information collected and saved via mobile phones is synchronized across other devices using Evernote, giving users access to their data, anytime, anyplace.

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