January 2008 U.S. Search Engine Rankings

By February 22, 2008

comScore, a leader in measuring the digital world, today released its monthly comScore Search analysis of the search marketplace. January 2008 saw Americans conduct more than 10 billion core searches, representing a significant j

ump in activity versus December.

January 2008 U.S. Core Search Rankings

In January, Google Sites marginally extended its share of core searches to 58.5 percent. Yahoo! Sites ranked second with 22.2 percent, followed by Microsoft Sites (9.8 percent), AOL LLC (4.9 percent), and Ask Network (4.5 percent).

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. ** In January 2008, Time Warner Network was split into two distinct properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC representing the core search business.

Americans conducted 10.5 billion searches at the core search engines, representing an 8.9 percent gain versus December. Google Sites saw 6.1 billion core searches during the month, while Yahoo! Sites recorded 2.3 billion. Each of the five core search engines saw the number of searches conducted in January grow at least 5 percent versus the previous month.

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. ** In January 2008, Time Warner Network was split into two distinct properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC representing the core search business.

January U.S. Expanded Search Rankings

In the January 2008 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led with 7.7 billion searches. Yahoo! Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), and AOL LLC (903 million).

Additional Notes

With January 2008 data, DNS error searches were added to qSearch reporting. A DNS error search is a search conducted through the address bar of a browser where there may have been a misspelling or typo in the URL or search string entered. In cases where the default search engine attempts to make sense of the user’s query and returns valid search results based on the interpretation of the query, those searches are qualified as DNS error searches. The inclusion of these DNS error searches may have had a very minor impact on search query and share trends compared to previous months.

View source...

FEEDBACK
For comments on this article,
email us at editorial@atelier-us.com

Legal mentions © L’Atelier BNP Paribas